Paragon recently launched its digital campaign #WhatsYourStimulus. The campaign is a fresh take on finding your passion and fueling it right. Targeted at over 7 million youth spanning across college students, creative professionals, vloggers, and bloggers, between the age group of 18-30 years, the campaign emphasizes the importance of finding your passion and following it with all your heart.
In an age where millennials hope to make their passion their profession, Paragon – one of the most established Indian footwear brands, harps on how one’s stimulus has to be reinforced every day. With its latest #WhatsYourStimulus campaign featuring leading digital content artists in the country, Paragon seeks to establish its latest collection – Stimulus as a stand-alone young footwear brand.
To participate in the #WhatsYourStimulus campaign consisting of 1 video challenge, the user has to create a video of their passion and what drives him or her and upload the video on any two of their social handles. The brand has to be tagged with the hashtag #WhatsYourStimulus. The user then has to share these URLs along with their details as part of the registration process on www.paragonfootwear.com/wsycontest Winners will get prizes worth Rs. 3 lakhs, out of which the best video will win a sum of Rs. 1 lakh. The brand aims to receive multiple platform based entries in a span of 45 days (November end). The winner will be announced in January and the brand will also announce weekly winners.
