Sonata, India’s largest-selling watch brand from the house of Titan in a first of its kind association has collaborated with the much-coveted movie ‘Mission Mangal’ to launch a range of watches inspired by the leading ladies of the movie.
Sonata Mission Mangal collection is a set of 10 women’s watches, launched as a part of a co-branded partnership between the brand and the upcoming film Mission Mangal.The watches take inspiration from characters of the five women scientists in the film. They have been curated keeping in mind the individual personality and looks of the characters.
Mr Utkarsh Thakur, Marketing Head, Sonata & SF on the association with the movie stated, “Mission Mangal is a fantastic story that ignites the dreams of a billion Indians through the dedication of the Mangalyaan team. And it’s a matter of great pride what the ingenuity and perseverance of this team, driven by women scientists achieved. In celebrating this spirit, Sonata is glad to partner with Mission Mangal, that brings alive the Indian spirit of enterprise, grit and belief to achieve something that the world looks up to.
Our brand’s credo of ‘Khud Par Yakeen’, exhorts people to work towards their dreams, taking on every challenge that comes their way. Sonata is also unique in the watch category, as every other customer of the brand is a woman. For us, every woman personifies our values of uninhibited aspiration and unflinching resolve.”
This collection of 10 watches fall in the workwear space across a spectrum of different looks. The Sonata Mission Mangal Collection symbolizes the self-belief of the common Indian women who are set to launch their dreams with the resolve of a mighty star.
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