Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has created a 600 sq. ft. floatingPookalamwith recyclable Nerolac paint cans and floral décorto celebrate the festival of Onam.ThePookalam was unveiled byShri. Bala Kiran IAS, Director, Department of Tourism, Kerelaalongwith Mr. Muthukumar S Iyer,Zonal Business Head, Kansai Nerolac Paints Ltd.at the ongoing Champions Boat League eventon 14th September, 2019 at Karuvatta in Alappuzha, Kerala as a part of Nerolac’s association with Champions Boat League, as key partner.
Kerala’s festivals are a majestic riot of colours. A breath-taking visual, the floating Pookalam is an inspiration for bright shades inthe Nerolac-‘Color Symphony of Kerala’colour palette. A significant aspect of what makes theChampions Boat League 2019 so unique, is its evolution from being a traditional competitive sport to dawning a brilliant new avatar that is full of energy, enthusiasm and resplendent with colours. This makes it an apt choice for Nerolac to bring alive its‘Color Symphony’.
Commenting on the occasion, Mr. Muthukumar S Iyer, Zonal Business Head, Kansai Nerolac Paints Ltdsaid, “Onam is by far the biggestand grandest festival celebrated acrossKerala& amongst the global Malayali population.Pookalam or the flower rangoliis an integral part of the festival. Through the installation Nerolacattempts to bring alive‘Color Symphony of Kerala’ with its diverse colour palette that is modern yet rooted in culture, tradition and festivals.”
The recyclable paint cans used for the installation will be converted into utility products at the end of the league.
Speaking about the initiative, Mr. PeeyushBachlaus, AVP – Marketing, Kansai Nerolac Paints Ltd. commented, “Over the years, Kansai Nerolac has tried to effectively engage with its customers through its product portfolio and customer awareness campaigns promoting transformation and environmental sensitivity. We aim to spread the joy of colours through this larger than life Pookalam. It is our way of encouraging, celebrating and cherishing Kerala’s heritage with pride and an eco-friendly celebration of the festival of Onam.”
About Kansai Nerolac Paints Ltd:
With a rich heritage of over 90 years in the paint industry, Kansai Nerolac Paints is one of the largest paint companies in India and the leader in industrial segment. A wholly owned subsidiary of Kansai Paints, Japan, which is among the Top 10 companies worldwide, Kansai Nerolac manufactures a diversified range of products ranging from decorative paint coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for industries.