National, 25 May 2026: Page Industries Ltd., the exclusive licensee of JOCKEY International Inc. (USA), spotlights on its Next Gen Inno-Wear collection this summer, highlighting the growing consumer preference for performance-led innerwear in India. The collection built on advanced Bonding Technology and seamless construct, speaks to this shift, addressing the modern man's expectations of comfort, fit, and fabric innovation in equal measure.
The Indian innerwear market is evolving alongside global trends with a clear shift in consumer expectations, aligned with the global momentum that is projected to drive the men’s innerwear segment to USD 61.7 billion by 2033 (Market Intelo, Men's Underwear Market Research Report 2033). As consumers increasingly seek quality, functionality, and comfort-led innovation over purely price-driven choices, demand is growing for seamless, lightweight and thoughtfully designed innerwear solutions. Jockey’s Bonded collection reflects this growing shift towards performance-led essentials.
Engineered as a seamless, precision-fit base layer, and built on advanced Bonding Technology that eliminates traditional stitching, the trunks deliver a smooth, chafe-free experience. Crafted with proprietary Texcelight™ and Tactouch™ fabrics for lightweight breathability and enhanced softness, the range reflects nuanced comfort needs for a dynamic daily routine. Functional design elements like breathable mesh pouch for enhanced ventilation and an ultra-soft waistband, complement the collection’s focus on everyday wearability with a premium sensorial feel.
“Innerwear as a category is undergoing a structural shift in response to how Indian men are approaching personal care and dressing,” said Nihal Rajan, Chief Marketing Officer, Jockey India. “At Jockey, innovation has always been our response to evolving consumer expectations, and our Bonded Collection is a reflection of that commitment. As the category continues to mature, we remain focused on setting the standard for what new age innerwear should feel, fit, and perform like.”
With a global legacy of over a century, Jockey continues to define the benchmarks in the innerwear category, balancing quality, technology, and timeless style. The Bonded collection is available at Jockey Exclusive Outlets, leading multi-brand retail stores and popular marketplace platforms like Amazon, Myntra, Flipkart etc.
