The Indian School of Business (ISB) has announced its strategic brand refresh by unveiling a refreshed logo, marking a pivotal step in its mission to develop leaders equipped with the knowledge and character to drive global transformation. Renowned brand consultancy Landor partnered with ISB to bring this vision to life.
This evolution aligns with ISB's legacy and ambition, highlighting its position as a world-class institution grounded in rigorous research, innovative pedagogy, and a global outlook. From its robust research centres and world-class faculty to its dynamic alumni network, ISB showcases its success in nurturing leaders who drive impact.
ISB's updated logo is a manifestation of its strategic direction and symbolises the institution's innovative and forward-thinking approach. It builds on ISB's core elements while incorporating a modern, forward-thinking design with a bold, clean sans-serif wordmark. The logo itself has been directionally reoriented to move forward and upward towards a direction that conventionally signals progress and empowerment —qualities that are central to ISB's strategic direction.
Dean Madan Pillutla remarked, "Our new brand embodies ISB's relentless pursuit of excellence. We are firmly committed to nurturing leaders who drive impactful change in a complex world. We are already on a path of evolution this year with a revised curriculum and a new programme for young leaders. Our new brand identity reflects our belief that the future belongs to those who create it."
Lulu Raghavan, President APAC at Landor, added, "This brand refresh is more than a design evolution—it's a powerful statement of ISB's role in shaping future-ready leaders for India and beyond."
Since its inception in 2001, ISB has pioneered business education, emerging as a premier research-driven institution. The refreshed brand reflects ISB's focus on blending cutting-edge research with real-world application, fostering an environment where knowledge meets practice. This approach equips its students to lead innovation across industry, government, and society, championing transformative leadership worldwide.
