The poetry of love takes on a strikingly visual form with Interflora's "The Art of Love", a campaign that explores the many expressions of love through grand floral artistry. In a series of evocative portraitures, the campaign celebrates love in its most profound, intimate, and unapologetic forms, weaving together a narrative that bridges classic romanticism with modern relationships. From deep friendships to rekindled romances, self-love to unconditional bonds, each story unfolds against breathtaking floral installations—an artistic nod to Interflora's expertise in crafting emotions through flowers.
THE CAMPAIGN
"The Art of Love" Showcasing a diverse ensemble of creators, designers, and visionaries, the campaign beautifully encapsulates the quiet resilience and striking allure of love through evocative imagery:
- Gaurav Khanijo and Reeyaa Nair – Love isn't bound by time but by the strength to begin again. In stolen moments, hearts rediscover what was always meant to be—endless possibilities and destiny unfolding.
- Sanjana Batra and Awral Beri – A wild symphony of chaos and comfort, where every mess is made beautiful by shared moments. Two hearts, not just in name but in spirit, creating a haven of dreams, joy, and belonging.
- Chirag Dengra and Saim Ghani – A bond that flows freely, without explanation or expectation. It's a quiet strength, an unapologetic truth—soft enough to heal, powerful enough to move the world.
- Karmaa Dhingra and Pranav Goswamy – The rare art of finding the one who sees magic in your madness. Through every season and storm, friendship remains—a connection that stays beyond fate.
- Archana Jain – The greatest love story is the one with yourself. A journey of self-acceptance, quiet confidence, and love that lasts a lifetime.
THE EXPERIENCE
Beyond a visual campaign, "The Art of Love" is an immersive celebration of human connection, where floral artistry becomes the language of love. Through grand installations and deeply personal storytelling, Interflora redefines flowers as more than gestures—they are curators of emotions, crafting moments that honour love in its purest form. Romantic, platonic, and self-affirming, these stories resonate with authenticity, proving that love, in all its expressions, is both delicate and powerful.
