In its momentous 20th year of Indian operations, Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) today announced that its cumulative two-wheeler sales in Rajasthan have now crossed the 20 lac units’ mark.
Honda’s journey in achieving 20 lac loyal two-wheeler customers in Rajasthan
In 2001, Honda 2Wheelers began operations with its maiden two-wheeler Activa. It took Honda 15 years to delight its first 10 lac customers in Rajasthan – a key two-wheeler market in India.
Delighting its valued customers with 3 times the speed, Honda has now successfully doubled its customers in Rajasthan by adding the recent 10 lakh customers in just 5 years. With this, Honda now gives joy of riding to over 20 lac two-wheeler customers in the state itself.
Thanking customers for this landmark feat while flagging off a two-wheeler rally in his maiden 3-day visit to the state, Mr. Atsushi Ogata – Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said,
“It is indeed a privilege to visit Rajasthan for the first time and feel the royal warmth of the people here. On behalf of entire Honda family and over 385 network outlets in the state, I thank each of our 20 lac customers in Rajasthan for making Honda their first choice. With a strong belief in the state’s potential, we started our 2nd factory in Tapukara (District Alwar) in 2011. Today, I am happy to share that our quality two-wheelers made in Rajasthan are delighting Honda customers worldwide.”
Honda celebrates love of customers in Rajasthan
In its 20 years’ journey, Honda has earned the trust of its customers in Rajasthan and introduced advanced global technologies ahead of time. be it Combi-Brake System in 2009 (a decade before the norms), Honda Eco Technology (HET) in 2013 or the enhanced Smart Power (eSP) technology and long list of patents in our world-class BS-VI line-up.
Further increasing the pace of scooter adoption across urban and rural areas were Honda’s design improvements such as increased ground clearance, mileage up, more advanced telescopic forks etc. No wonder that such is the love that 2 out of every 3 scooter customers in Rajasthan today choose to buy only a Honda scooter! At the same time, giving Joy of Riding to motorcycle riders are Honda’s 7 exciting BS-VI offerings (CD 110 Dream, Livo, SP 125, Shine, Unicorn, X-Blade, & Hornet 2.0).
In the premium motorcycle business too, our exclusive Big Wing network in Jaipur is delighting 300-500cc mid-size premium motorcycle enthusiasts; with plans for more BigWing networks coming up soon.
Honda’s exclusive offers giving Joy of Buying to customers
Providing true peace of mind with greater affordability, Honda is also empowering customers with finance offers and features such as attractive rate of interest of 6.5%, Zero Processing Fee, Zero documentation charges and lowest Down Payment of Rs. 1,100.
Honda’s commitment to society in Rajasthan More than business, Honda strives to be a company society wants to exist. Honda’s focussed CSR initiatives in rural education, women empowerment and healthcare have positively impacted more than 2.5 lac people in the State. Honda’s 2 adopted Skill Enhancement Centres (ITI) are empowering local youth of Kota and Jodhpur with job-oriented technical skills. Parallely, Honda’s safety instructors and dealerships have spread healthy road safety habits awareness to over 4.3 lac people in Rajasthan.