National, 6th May, 2026: Hisense, a leading global consumer electronics and home appliance company, has announced the appointment of Rahul Khanna as Head - Home Appliances (Washing Machines, Refrigerators and Small Domestic Appliances) at Hisense India. This strategic leadership addition marks a significant milestone in the company’s growth journey as it strengthens its commitment to expanding a future-ready appliances portfolio in the Indian market, following its recent launch of HisenseIntelli Cool Pro Series Room air conditioner.
Rahul Khanna brings over 17 years of rich and diverse experience spanning product management, research & development, sourcing, sales, and marketing. Over the course of his career, he has been associated with leading global organizations including Samsung,LG Electronics, and Panasonic, where he successfully built and scaled high-performing product categories while driving innovation and business growth.
In his new role at Hisense India, Rahul will lead the introduction and expansion of the company’s Washing Machine, Refrigerator, and Small Domestic Appliances (SDA) categories. He will be responsible for building these businesses from the ground up,with a strong focus on execution, innovation, and scale.
Welcoming Rahul to the organization, Pankaj Rana, CEO, Hisense India, said, “We are delighted to welcome Rahul to Hisense India at a pivotal moment in our growth journey. As we expand into new product categories, his leadership will be instrumental in building a strong appliances portfolio grounded in innovation, speed, and execution.We are excited about the road ahead as we continue to bring world-class technology closer to Indian consumers. India’s appliance and consumer electronics market is poised for significant expansion, with strong tailwinds from rising incomes, rural demand, andincreased investments in local manufacturing and AI-led innovation. Having observed over 50% growth in CY25 compared to CY24, Hisense India is well positioned to meet evolving consumer demand and bring innovative home appliance technologies to the market ataccessible price points. Let’s build big and move fast.”
Rahul’s appointment underscores Hisense India’s strategic focus on diversifying its product offerings and strengthening its presence in the fast-growing home appliances segment. With his deep industry expertise and proven track record, Rahul is well-positionedto drive category growth, enhance product strategy, and accelerate market expansion.
Commenting on his appointment, Rahul Khanna, Head - Home Appliances (Washing Machines, Refrigerators and SDA), Hisense India, said, “I am excited to join Hisense India at such an important phase of its journey. The opportunity to build and scale new categories with a brand that is globally recognized for innovation is truly inspiring. I look forward to contributing to the company’s visionby delivering high-quality, technology-driven products that resonate with Indian consumers.”
Hisense India’s growth is further reinforced by its recently announced manufacturing facility in Sri City, Andhra Pradesh. The new facility represents a pivotal step in Hisense’s evolution in India, enabling the company to strengthen its local production capabilitieswhile aligning closely with the Government’s Make in India mission.
