Helo, India’s leading social media platform, celebrated India’s 73rd Independence Day by educating its community of 50 million monthly active users with its #KnowIndependenceDay campaign. The Independence Day campaign on Helo got more than 900 million impressions.
Telegu and Punjabi users had the maximum engagement, reiterating the fact that
Helo is truly the go-to app. Interestingly, Marathi users were the most
engaged on this campaign by guessing maximum correct answers for the polls
conducted under #KnowIndependenceDay.
#TriColorChallenge, one user received more than 3 million impressions on his
post showcasing that Helo is a platform that gives visibility to the users with
talent irrespective of the region they belong to
Through the #KnowIndependenceDay campaign, Helo and its in-app media
partners published informative posts and articles related to lesser-known facts
about India’s independence in 14 local languages. Users also used the
#KnowIndependenceDay hashtag to share informative content in the language they
are most comfortable with. Helo users also used the #TriColorChallenge hashtag
with exciting in-app stickers specially designed for Independence Day to post
about their favourite moments.