Helo, India’s leading social media platform, reveals that it has taken down to date more than 160,000 accounts and 5 million posts which were found violating its Community Guidelines, as part of its ongoing commitment to ensuring the safety of its users.
Out of all the news posted on Helo, only 0.07%
comprised of fake news content, which was instantly flagged off and taken down
from the platform. Helo’s strong content moderation team works with a
combination of machine learning and a robust team of content moderators capable
of reviewing, flagging and taking down objectionable content in the 14 Indian
languages available on the platform.
To keep fake news in check, Helo had partnered with Alt News, a local, non-partisan fact-checking partner authority in October 2018. In light of the ongoing General Elections, Helo has also reached out to the Election Commission of India (ECI) to comply with their instructions and establish an escalation channel, abiding by the Model Code of Conduct. Helo is also running a PSA in-app to remind users to be mindful of the content they publish on the app during the election season, encouraging them to use verified news sources and abide by ECI’s Election Guidelines.
“At Helo, the safety of our users is our utmost
priority. While we understand that no social media platform can be 100% free
from issues around fake news or misinformation, the number of posts and
accounts that we have taken down reflects the strength of our moderation
capabilities. But our work does not end here. We are looking forward to further
enhancing our guidelines and safety features to ensure that we remain the most
trusted source in India for news and trending topics,” said Shyamanga Barooah,
Head of Content Operations, Helo.
Wrapping up the first quarter of 2019, Helo also
unveiled that it grew more than 60%, reaching a mark of more than 40 million
MAUs within 10 months of its launch since June 2018. Giving access to Indian
communities across the USA, Canada, Singapore, Malaysia, Saudi Arabia, UAE,
Oman, Kuwait, Qatar, Nepal, Sri Lanka, South Africa, and Bangladesh, Helo has
become the app for ‘Global Desis’ to be connected with their friends and loved
ones back home.
“We are on target to achieve our target of 300%
growth in 2019, thanks to the overwhelming response we have received from our
users speaking 14 Indian languages. Helo has become the platform which connects
the unconnected, and we are truly excited about engaging more of our Indian users
in the country and all over the globe with campaigns, partnerships and exciting
content that truly resonates with them,” Shyamanga added.
Helo’s AI-powered, visual platform is specifically designed for Indian mobile users. It enables users to easily create content with easy-to-use tools, and encourages interaction through features to make new friends, and share the latest and top trending jokes, memes, status updates, wishes, quotes, shayari and Bollywood news.