Godrej Consumer Products Limited (GCPL), the parent company of Godrej HIT, India’s leading insecticide brand, filed a suit in the Bombay High Court against Ram Dev Industries pertaining to copyright and trademark infringement of Godrej Kala HIT, the brand’s offering to kill mosquitoes. Ram Dev Industries manufactured and sold lookalike Kala HIT under the name of SUPER HIIT copying the product design formats and packaging elements of Kala HIT. Following the orders of the Bombay High Court, the court receiver along with the Rajasthan state police department conducted search and seizure of the counterfeit products.
The court receiver visited Ram Dev Industries’ manufacturing unit in Suratgarh, Rajasthan on the morning of 23rd December 2020 for a search and seizure action. The search resulted in the seizure of the lookalike SUPER HIIT cans. GCPL found that these products were being sold across India, primarily in Gujarat, Karnataka and Haryana along with Rajasthan. This action will impact the manufacture and distribution of such products, ensuring people have access to, genuine and safe Godrej HIT products. The suit will proceed against Ram Dev Industries at the Bombay High Court.
Speaking about this issue, Sunil Kataria, CEO (India & SAARC), Godrej Consumer Products Ltd, said, “The spread of counterfeit products across the country is a major concern for the FMCG industry. We strongly condemn the misuse and illegal usage of its trademarks, logos and other intellectual properties. The need of the hour is to be more cautious both as a producer and a consumer. Our brand has earned tremendous goodwill and trust in the market owing to its efficacy and we are steadfast in our resolve to continuously innovate and bring top quality products to our consumers. Today’s consumer is far more knowledgeable, discerning, and are able to understand the multi-faceted complexities of the counterfeit and smuggled market. Fake products not only affect the price band for the category but they also have an impact on the economy and business in the long run. The magnitude and scale of operations lead to adverse impact on consumer health and safety”.
“At GCPL we regularly undertake quality checks of our products through a collaboration with our distribution network, local authorities and consumers. We are currently pursuing a civil lawsuit to seek justice for the wrongful act,” he added.
If people spot any duplicate Godrej HIT products or find any wholesaler/retailer dealing in them, they can report the matter to GCPL by writing to firstname.lastname@example.org or calling on 1800-266-0007 (Toll-free ).
HIT is the most trusted home insecticide brand in India due to its continuous innovations and variant launches. In addition, it has also always been a purpose driven brand, being a part of various social awareness campaigns to help fight vector borne diseases.