Godrej Interio, India’s leading furniture and interior solutions brand,
today unveiled its new campaign – Make Space For Life. Launched by popular TV
actress DivyankaTripathi, Make Space for Life aims to highlight that in pursuit
of professional excellence people feel they are losing out significantly on
creating strong family ties or spending quality time with friends.
A recent national survey by Godrej Interio conducted highlighted
practicality trumps passion for a majority of Indians. The survey also found
that most Indian acknowledged the failure to find balance and time for their
family, friends and passion.
Subodh Mehta, Senior Vice President, B2C, Godrej Interio, said “Make Space for Life” campaign reflects on the importance of work-life balance dynamics in the lives of Indians. “The idea of making space for life has a particular resonance for Indians, not merely in the physical sense, but in terms of the pressures and obligations, we face every day.
As per our survey findings, with the pressure of work, technology, and daily routine Indians find less time and opportunities for themselves, family bonding and their passions. Misuse of new-age technology plays an important role in escalation of this trend. Such insights also reflect work-life balance dynamics in the lives of Indians. As a brand, Godrej Interio makes a conscious effort to enliven homes through its innovative furniture designs and urges Indians to make more time for their hobbies, or their families by making space for life passion, family and friends,” he said.
Resonating with the findings of the survey and extending her support to the campaign, Popular TV actress DivyankaTripathisaid, “People mostly see the glitters from the life of a celebrity and often miss to understand the tireless effort which goes behind it.
As an individual who has travelled excessively and led a hectic lifestyle owing to the professional commitments, I have, at times, felt it’s a challenge to strike a work-life balance. Thus, it’s extremely difficult to take out time and spend good time with my family and friends, and devote time to my hobbies as much as I would want to. However, now I make conscious efforts to make space for life, passion and family. I urge people to work towards building a healthier work-life balance.”
The study revealed that more than 61% of respondents do not have time to
spend on their passions and as many people feel that they are not able to
dedicate enough time to their passion due to family responsibilities.
Additionally, 40% of the respondents feel that they are not able to
dedicate enough time to their passion due to monetary concerns. In fact, the
most alarming insight is that more than 56.7 per cent of respondents rate their
work-life balance as terrible with 68.2% feeling that they miss out on living
life on their terms and 56.5% of the respondents feel that they are not able to
dedicate enough time to their passion due to their professional life. Also, a
staggering 72% of the respondents feel that their partner pays more attention
to their smart devices than them.
The survey was conducted with 1300 Indians living across 13 cities
including Chandigarh, Mumbai, Jaipur, Patna, Coimbatore, Pune, Lucknow,
Hyderabad, Kolkata, Delhi, Chennai, Bengaluru, Ahmedabad, Kanpur.