Coyu, a premium multi-brand fashion and lifestyle platform catering to the modern Indian woman, is set to unveil its flagship store at the IREO complex in Gurugram. To celebrate the launch, Coyu will host an exclusive event on February 22, 2025, inviting customers to experience the store's distinctive offerings. The spacious 6,000 sq. ft. store is designed to deliver a personalized shopping experience, centered around Coyu's core philosophy of 'Joy of the Find,' where discovering new styles and creating a personal wardrobe is both exciting and fulfilling.
Launched in October 2024 by industry leader Mohit Gupta, co-founder of Zomato and former COO of MakeMyTrip, with help of Mukesh Bansal, founder of Myntra and Cult.fit (co-founder and Strategic Advisor), Coyu was created to meet the diverse occasion wear needs of women. The name "Coyu" is derived from 'Collated for You, in Collaboration with You,' underscoring the brand's commitment to offering a carefully curated collection of premium fashion and enabling the modern woman to shape and express her own unique style.
The new store features over 50 handpicked brands, offering a diverse range of Western, Modern Ethnic, and Indo-Western wear. Showcasing renowned international labels like Karen Millen, Salsa Jeans, DKNY, Sister Jane, Pinko, and Nobody's Child, alongside celebrated Indian brands such as Saksha Kinni, Our Love, Dash & Dot, Basanti Kapde & Coffee, Linen Bloom, Ganga Fashions, and Soup by Sougat Paul, Coyu is a one-stop destination for every occasion. With prices starting from INR 3,000 and going up to INR 30,000, the store caters to everything—from casual outings and business meetings to festive celebrations.
Coyu's Shopping Experience
Coyu's flagship store is designed to provide an exceptional shopping journey, offering an atmosphere that is both welcoming and exclusive. The store includes six spacious trial rooms, a dedicated lounge area, and a coffee station, creating a relaxed environment for customers. Exclusive styling sessions with expert stylists are available to help shoppers find their perfect look, and in-house alterations ensure a flawless fit for every customer.
Digital Services and Convenience
Coyu has already introduced its Try-at-Home service and 90-minute delivery with the opening of its first store at Ambience Vasant Kunj in October 2024. These services, which are currently being refined, provide convenience and flexibility for customers shopping from home. Coyu also operates a pop-up store at DLF Avenue Saket, bringing its curated selection of fashion to even more locations.
Key Features of the Coyu Flagship Store
- Personal shopper lounge: For a more personalized shopping experience, customers can shop in a private lounge setting with our expert stylists picking the perfect pieces for your needs whether it's a trousseau or a trip to the tropics.
- Stylist Tips & Customization: Expert stylists provide personalized guidance, and in-house alterations guarantee a perfect fit.
- Try-at-Home & 90-Minute Delivery: Convenient online shopping with delivery in just 90 minutes.
- Artisanal coffee cart with gourmet bites: Enjoy the expansive curation of fabulous fashion finds from 50+ brands or relax with a coffee in the lounge area.
Mohit Gupta, Founder & CEO of Coyu, shared, "At Coyu, we believe the future of premium fashion retail lies in creating immersive, omnichannel experiences. We are thrilled to unveil our flagship store in Gurugram, designed to offer modern Indian women a truly unique and personalized shopping journey. Our focus is on curating premium fashion that caters to diverse occasion wear needs, while seamlessly integrating online and offline services. With this launch, we aim to make an elevated lifestyle more accessible, personal, and inspiring.Coyu offers a platform for multiple homegrown fashion brands, providing a wide variety of high-quality apparel for every occasion. Through flagship stores, boutique outlets, and its online platform, Coyu provides a service-first shopping experience, from expert styling to express delivery and Try-at-Home services. At Coyu, every discovery is unique, and every purchase celebrates individuality."
