Tourism began to steadily revive across India as soon as lockdown restrictions started to ease. People’s desire to holiday with their friends and family, while following safety precautions and guidelines, boosted domestic tourism in the country. As travellers are opting for holidays which are at drivable distances, Rajasthan, one of the popular destinations in India’s Tourism Golden Triangle, has been attracting many tourists.
Given its heritage, scenic locations and variety of experiences, Club Mahindra is witnessing over 90% occupancy at its resorts in Rajasthan. It recently opened its fifth resort in Jaipur, which saw 91% occupancy immediately post launch. Located at some of the breath taking destinations, Club Mahindra resorts offer curated experiences to deliver a truly memorable travel experience for guests in Rajasthan.
Resorts from Rajasthan were amongst the first to reopen as the lockdown restrictions were eased across the country. Club Mahindra commenced operations at all its resorts including Kumbhalgarh, Jaipur, Udaipur, Jodhpur, and Jaisalmer as guests started opting for off-beat, non-congested tourist destinations. To avoid crowds as physical distancing remains critical, they are preferring to travel in their own vehicles especially within the state as well as to neighboring states.
There is increased focus on domestic tourism and people are now willing to travel within India and discover local gems. 80% of Club Mahindra resorts are situated within drivable distances. They are also choosing trusted brands like Club Mahindra, as their holiday partners, for its wide spread resorts, large room sizes through studios and apartments; helping people remain physically distant and socially connected.
Expressing his thoughts, Mr. Vivek Khanna, Chief Operating Officer at Mahindra Holidays & Resorts India Ltd., said, “Rajasthan is one of the key focus markets for Club Mahindra. We have been receiving an over-whelming response to our 5 resorts in the region, with recently launched Club Mahindra Jaipur Resort witnessing occupancy rate of 91%. Families, especially in large groups, prefer to stay with us and form 85-90% of all our bookings. Currently, we have 300+ rooms in the state and going forward we plan to add more at some of the most strategic destinations. We remain committed to offering unique experiences and ‘Making Every Moment Magical’ for our members and guests”.
Travellers prefer Rajasthan for its sand dunes, dessert safaris, heritage legacy and easy proximity. Weekend getaway is one the most popular trends observed amongst travellers visiting Rajasthan. While travellers from Gujarat, choose to visit Kumbhalgarh and Udaipur Club Mahindra Resorts, the pink city remains a favourite amongst people from Delhi. More so, travellers from Rajasthan look forward to visiting Coorg, Goa and Himachal Pradesh.
As domestic tourism is at its peak, Club Mahindra recently launched a 360-degree campaign – ‘We Cover India. You Discover India’. It is uniquely designed, encouraging people, to discover the hidden beauties of Incredible India. With resorts across mountains, deserts, beaches and back waters, Club Mahindra is present across India to offer 2000+ amazing experiences; and how one does not need to travel abroad for it.
“Club Mahindra remains deeply committed to the health and safety of its members and staff and has put in place very strict sanitation and hygiene protocols to enable Contactless Service and Physical Distancing at its resorts as part of company’s ‘SafeStay’ program. As part of the program, we have re-designed the entire guest experience at our resorts, right from check-in, to in-resort experiences including F&B, to make them all contactless. In addition, we launched a door-to-door travel solution called ‘Travel with Confidence’ to build confidence in travellers through a range of services including COVID Insurance, Travel Insurance, COVID Testing, and Car Sanitation services. With these solutions, we are ensuring that our members can take a hassle free, well-deserved holiday, to relax and rejuvenate,” added Mr. Khanna.
The company’s staff have undergone extensive training to ensure physical distancing, sanitation frequency and safe service interactions. The company has also partnered with leading experts in the healthcare and technology sectors to implement enhanced safety procedures. These measures have been certiﬁed by Bureau Veritas, a recognized world leader in testing, inspection and certiﬁcation of safety standards.