As part of its grand multicity multi-store expansion plan, BlueStone, India’s leading destination for high quality fine jewellery, is determined to expand its business in Hyderabad with the launch of its third store in the city. The new store was launched at the Sharad City Mall Store on 7th January 2020 in the presence of Gaurav Singh Kushwaha, the founder and CEO, BlueStone.
The company has a total of sixteen stores across the country with the fourteen more in the pipeline, to be launched in the year ahead. BlueStone is known for its fine jewellery with superior quality and strikingly exquisite designs.
At the launch of the new store, Gaurav Singh Kushwaha, said, “It is a moment of extreme pleasure for us that we have the opportunity of expanding our business in the city of Hyderabad. It would not have happened, had we not received the immense love and respect by the people of Hyderabad. The launch of the third store is a significant milestone in the expansion of the company.”
With this new store in Hyderabad, the company aims at revolutionizing the fine jewellery and lifestyle segment in India with a firm focus on craftsmanship, quality and customer experience. Kushwaha envisages the store as a precious touchpoint where the company can build a better relationship with its customers and deepen their faith in the brand.
Kushwaha dreams of creating a larger omni-channel ecosystem of BlueStone and maximize their offline footprints with the help of increasing numbers of such stores which offer buyers an immersive jewellery browsing and buying experience.
The two stores which are already operational in Hyderabad are located at Inorbit mall and Jubilee Hills
BlueStone was established in 2011 with aiming at revolutionizing the fine jewellery and lifestyle segment with a firm focus on high-quality designs, craftsmanship and user experience. Today, the brand offers over 7,000 exquisite designs for shoppers to choose from with over 250 new designs added every month. With an award-winning design team that pays great attention to detail, each of their products is crafted to perfection.
The brand also offers some of the industry-first features to its customers including a 30 Days Money Back Guarantee, Certified Jewellery and Lifetime Exchanges. BlueStone today is India’s largest omnichannel jewellery company and one of the very few jewellery brands with pan-India presence. Alia Bhatt is BlueStone’s brand ambassador. BlueStone has invested more than 200 Cr in brand-building spread across TV, newspapers, magazines, outdoor, online, etc. and continues to invest heavily on brand building and awareness campaigns.