New Delhi: Bloom Hotel Group, one of India's fastest-growing hospitality brands, has been awarded the "Best Conceptualised Hotel" title at the Today’s Traveller Awards 2019. The award was presented by Prahlad Singh Patel, Minister of State for Culture and Tourism, at a ceremony held in New Delhi.
The recognition highlights Bloom's innovative hotel concepts, technology-driven operations, and customer-centric approach, which have helped the company establish a strong presence across key hospitality markets in India.
Technology-Led Hospitality Model
Bloom has differentiated itself through a proprietary cloud-based technology platform and a focus on operational innovation. The company pioneered the "rooms-only" hotel concept in India and later expanded its offerings with next-generation hospitality formats.
One of its recent success stories, Bloomrooms @ Janpath, attracted industry attention after being developed and launched in less than 100 days—among the fastest hotel execution timelines in the country.
Focus on Quality Over Rapid Expansion
Speaking on the achievement, Tom Welbury, Vice President – Strategy at Bloom Hotels, said the award validates the company's commitment to innovation and quality.
"We are delighted to receive the 'Best Conceptualised Hotel' award. Our proprietary technology platform, developed even before the launch of our first hotel, has enabled us to continually innovate and create differentiated guest experiences," he said.
Welbury added that Bloom has prioritized sustainable growth and selective expansion, evaluating dozens of opportunities before choosing properties that align with its quality standards.
Premium Experience in the Mid-Market Segment
Bloom Hotels has positioned itself as a premium yet affordable hospitality brand. Its properties feature amenities such as Grohe rain showers, Egyptian cotton linen, advanced air purification systems, and the company's trademarked CloudBed™ sleep experience.
The company claims these features have helped it compete successfully against both domestic and international hotel brands while maintaining high guest satisfaction scores.
Commitment to Excellence
Sanjeev Sethi, Chief Operating Officer of Bloom Hotels, credited the company's employees for the recognition.
"We remain committed to delivering exceptional guest experiences without compromising on quality. This award reflects our philosophy of partnering with the best developers, selecting the best locations, and building the best products. Our team of Bloomers has made this achievement possible," Sethi said.
Expansion Across India
Bloom currently operates hotels in major markets including Delhi, Gurugram, Goa, and Bengaluru. The company is expanding its footprint into additional cities such as Mumbai, Pune, Ahmedabad, Amritsar, and Udaipur as it continues to strengthen its presence in India's hospitality sector.
