adidas Originals Presents "The Original" For Spring/Summer 2025

adidas Originals introduces "The Original" campaign for Spring/Summer 2025 — a bold tribute to individuality and the pioneers who've redefined culture. Following the success of the previous campaign "We gave the world an Original. You gave us a thousand back," this new chapter shifts from honoring past stories to inspiring the next generation to create their own.

At the heart of the campaign is a powerful film directed by Thibaut Grivet, celebrating what it truly means to be an Original. It blends dynamic contrasts, highlighting the bold, authentic individuals who sparked cultural movements simply by being unapologetically themselves. The film spotlights three silhouettes from the brand that have transcended decades: the Superstar II, Handball Spezial, and Samba OG. More than just shoes, these icons embody a legacy of self-expression and continue to inspire millions with their timeless appeal. From the Superstar's unmistakable shell toe to the Samba's effortless versatility and the Handball Spezial's understated comfort, each silhouette represents a lasting influence on style, music, sport, and beyond.

But this campaign doesn't hero just the product but also the culture that surrounds and uplifts these Originals. Because before a movement takes shape, it starts with one: the one who dares to be different, who leads by example without ever trying to fit in.