Global denim brand Wrangler®, announced today a collaboration with the company behind the number one selling toy in the world: Mattel Inc.'s Hot WheelsTM. A nostalgia-driven collection, Wrangler® x Hot WheelsTM includes bold denim, jackets, coveralls, and graphic tees in coordinating youth and adult styles – along with a limited-edition Wrangler branded miniature die-cast '85 Ford Bronco.
Following the resounding success of Wrangler and Mattel's Wrangler x Barbie collaboration in 2023, the two have teamed up once again, this time for a streetwear collection inspiring new generations to climb into the driver's seat and take life by the reins. The rich history of Wrangler and Hot Wheels is displayed through motorsport-inspired designs on classic denim pieces and colorful tees.
"Partnering with Hot Wheels has been a collision of heritage and horsepower," said Holly Wheeler, vice president of global marketing, Kontoor. "Tapping into the resurgence of motorsport and inspired by the classic American iconography and nostalgia of both brands, Wrangler® x Hot WheelsTM hits the market at full speed and ignites a beloved pastime shared from generation to generation."
Wrangler® x Hot WheelsTM is available for purchase online at Wrangler.in, as well as in selected Wrangler and Shoppers Stop stores across India. The prices range from INR 3,499 to INR 14,999. To learn more about the Wrangler brand and upcoming collections, follow Wranglerindia.
About Wrangler
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for over 77 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com.