Care Health Insurance (formerly Religare Health Insurance), one of India’s leading health insurers, today announced its ‘Bancassurance’ partnership with AU Small Finance Bank, which is a Scheduled Commercial Bank and among the largest small finance banks in the country.
With the bank’s widely distributed network, Care Health Insurance looks forward to further expanding its national footprint – specifically in the states of Rajasthan, Gujarat, Maharashtra, Madhya Pradesh & Chhattisgarh out of the total 12 states and 2 Union Territories where AU Bank has its strong presence. These states are characterized by a relatively higher sense of financial literacy and consciousness towards health securitization.
This development is aligned with the bank’s vision to be a one-stop solution for all financial needs of its customers. Health Insurance is a significant inclusion in financial planning, as it helps one conserve one’s savings from being spent on healthcare expenses; and the bank endeavours to empower its customers with a wide range of new-age comprehensive Health Insurance solutions.
Speaking at the occasion, Mr. Uttam TIbrewal, Executive Director, AU Small Finance Bank shared, “AU Bank has always worked with the core Dharma of ‘customer centricity’. Expanding our bouquet of financial services, we wanted to associate with a health insurance partner that can add value to our existing bouquet while helping our customers plan for better financial security especially in times when the need of health insurance is further amplified. We hereby welcome Care Health Insurance as our valued insurance partner who we believe have the ability and experience to understand customers’ needs and offer them customized solutions along with seamless services. I am sure, the customer-friendly products of Care Health Insurance combined with our extensive presence and technology capabilities will be the right mix to increase health insurance penetration. I look forward to the difference that we will make to people’s lives.”
Both institutions share the common ethos of trust, customer centricity and delivering value-for-money solutions to their customers. The commonality of their operating philosophies makes this a win-win partnership.
Sharing details about the partnership, Mr. Anuj Gulati, Founding Managing Director & CEO, Care Health Insurance said,“AU Bank is a new-generation bank that in a short-span has earned respect & trust of its customers by offering convenient & reliable banking solutions. We are pleased to partner with them for offering their customers long-term health insurance and wellness solutions, backed by technology-led processes and quality servicing.”
AU Bank is emerging as a digital-led bank that has been imbibing technology at every level to make banking more convenient and simple. Through this tie-up, over 18 Lakh customers of AU Bank across about 700 banking touch points in 12 states and 2 Union territories, will get easy access to the entire suite of health insurance products offered by Care Health Insurance.
The health insurer, while primarily ensuring customers’ access to quality healthcare, has broadened the spectrum of overall ‘Care’ beyond hospitalization, to include preventive health check-ups, wellness, doctor consultations, diagnostics and home care. With the guiding principle of ‘Care’ being the fulcrum of all its customer-centric initiatives in the areas of product design, claims administration, technology development and customer service, the organization recently rechristened itself from Religare Health Insurance to Care Health Insurance.
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