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NATIONAL, INDIA – July 8, 2026 WHISKAS®, India's most trusted cat food brand, today unveiled its all-new Indian Fish Range, inspired by Rohu and Catla, India's most loved and widely consumed fish varieties. Combining the taste of locally relevant fish varieties with WHISKAS' trusted nutritional expertise featuring WHISKAS® signature Crunchy Creamy Yummy Pockets™, the new range delivers 100% complete and balanced nutrition in a format designed specifically for cats; a category-first innovation making that nutrition more relevant for Indian pet parents. The campaign features Bollywood actor and cat lover Mrunal Thakur, whose personal experience with cats brings credibility and authenticity to the campaign, making her a natural voice for introducing WHISKAS®' first-of-its-kind Indian Fish Range.
Rooted in the insight that fish holds a special place in Indian households and is among the most often fed food items to cats, the new WHISKAS® campaign celebrates a shared cultural truth: while Rohu and Catla are known by different names across India, the love for them is universal. Yet that instinct rarely adds up to complete nutrition on its own. Home-cooked fish, however well-intentioned, cannot consistently deliver the balanced protein, vitamins and minerals cats need every day. This is precisely the gap WHISKAS® set out to close: taking a food pet parents already trust and turning it into 100% complete and balanced nutrition, giving India's fast-growing base of first-time cat parents a credible, science-backed reason to move from home-cooked feeding to manufactured pet food. Featuring Mrunal Thakur, the film brings this idea to life through a playful multilingual narrative, showing how WHISKAS® transforms an everyday instinct into a nutritionally complete choice for cats.
The campaign was introduced through a large-scale teaser activation at iconic sea-facing locations in Mumbai and Kolkata, paying homage to the cities' deep-rooted association with fish. Featuring an intriguing tagline, 'Catch of the Year', the installation sparked curiosity among passersby before culminating in the dramatic reveal of life-sized WHISKAS® Indian Fish Range packs. The activation set the stage for the campaign, celebrating locally inspired innovation in a memorable and engaging way.
