Global content leader Lionsgate India’s extraordinary initiative, “Lionsgate Live! A Night at the movies” in partnership with Facebook and GiveIndia has garnered a phenomenal response globally and in India. In the wake of the pandemic, the initiative entailed raising funds for families impacted by Covid19. As part of this activation, iconic Hollywood hit film, The Hunger Games will be streamed LIVE on Lionsgate India’s Facebook page on Friday, 22nd May at 8pm IST. Popular Bollywood actress, Sanya Malhotra has been roped in to extend her support for this noble initiative. This Friday evening, audiences can enjoy this unique movie experience together with their friends and family from the comfort of their own homes.
The ground-breaking initiative has already been a resounding success for Lionsgate in the U.S. and the UK with Hollywood stars like Liam Hemsworth, Gerard Butler, Margot Robbie and many more participating and extending their support. Further, Twilight series starrer, Peter Facinelli and The Social Network famed Jesse Eisenberg along with Bollywood celebrities Anil Kapoor, Ananya Panday have shared special video messages to support Lionsgate India in this noble initiative. Furthermore, Lionsgate has enlisted popular film stars such as Sanya Malhotra and Raveena Tondon to participate in this initiative.
Audiences will have an opportunity to join Lionsgate India in extending support to Give India in fighting against the COVID-19 pandemic by donating money via Facebook Fundraisers while watching their favorite films. People will be able to make a donation via the donate button next to the video while watching the movie.
Mr. Rohit Jain, Managing Director Lionsgate South Asia said, “We have received a tremendous response for the initiative globally and in India. We are seeing many people logging on to watch their favorite Lionsgate movie LIVE on Facebook. This Friday, we will showcase ‘The Hunger Games’ for which we have roped in popular actress Ms. Sanya Malhotra on board and through her support, we are confident that the cause will get great reach which will also help us in raising funds. We request the viewers to continue their support and keep donating for this charitable cause”.
Sanya Malhotra commented,” I am deliighted to be a part of ‘Lionsgate Live! A Night At The Movies’. In such challenging times, I humbly request all of you to contribute towards this noteworthy cause and help the families affected by COVID19. All one needs to do is log on to Lionsgate FB page and watch Hunger Games and make a donation for this charitable cause. I look forward to supporting them for the initative by helping them achieve their desired goal
Speaking on the occasion Manish Chopa a Head and Director of Partnerships, Facebook India commented, ” We are grateful to our partners for coming out in support of those affected by the COVID -19 pandemic. ‘Lionsgate Live! A Night At The Movies’ on Facebook, is a great way to not only keep people entertained in their homes, but is also a great initiative that will enable people to donate. All of the proceeds from the fundraiser on Facebook will go to GiveIndia platform chosen by Lionsgate India.”