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TVS Motor Company releases ‘A Silent Revolution’, a book to mark 25 years of Srinivasan Services Trust’s work in rural development

TVS Motor Company releases 'A Silent Revolution', a book to mark 25 years of Srinivasan Services Trust's work in rural development 1

Chennai, September 22, 2021: Commemorating 25 years of its journey, Srinivasan Services Trust (SST), thesocial arm of Sundaram-Clayton Limited and TVS Motor Company,announced the release ofthe book-‘A Silent Revolution- The Journey of the Srinivasan Services Trust’.Published by HarperCollins India, thebook is authored by Ms. Snigdha Parupudi,who has crafted an empathetic narrative around rural communities who have completely transformed their lives to become self-sufficient and empowered. The book was unveiled by Thiru M.K.Stalin, Hon’ble Chief Minister, Tamil Nadu. The first book was presented to Thiru M.K. Stalin, Hon’ble Chief Minister, Tamil Nadu by Mr. Venu Srinivasan.

A Silent Revolution- The Journey of the Srinivasan Services Trust’introduces readers to SST’s inspiring journey of being an enabler of this transformational change in underserved rural communities. The story shares inspiring examples of how SST has been consistently working towards enhancing the socio-economic status of the underprivileged in rural India. The book also chronicles the exemplary interventions of the Trust across six key pillars: economic development, environment, social & cultural development, infrastructure, healthcare, and education, helping improve the lives of rural communities.

Mr. Venu Srinivasan, Chairman, TVS Motor Company & Managing Trustee, Srinivasan Services Trust,said, “Twenty-fiveyears ago when we set up SST, we were not quite surehow our social work would shape up. Our premise was centredaround the group’s guiding values ofmaintaining Trust,building Value, and being of Service to the community. We wantedto beenablers of sustainable development. This book  is a testament to the dignity, prosperity and hope that Srinivasan Services Trust has created by working tirelessly with local communities.  I express my heartfelt gratitude to Ms. Snigdha Parupudi,who, through this book, has created a window into this transformation.’’

Underlining the philosophy of TVS Motor Company and its founders, the book encapsulates SST’s patientand progressive approach thatadopts management concepts to create self-sufficient and prosperous rural communities. The author has also beautifully captured anecdotes from beneficiaries and SST’s field staff, which provides a ringside view on how positive change happens and what is needed for the transformation.

Mr. Srinivasan further added, “Just like the tiny drops of water that finally flow in the mighty river Amazon, it is not the hundreds of people working in SST, it is the thousands of people in the villages working for themselves who make this powerful change possible. That is what we are really harnessing.My hope, as we keepexpanding our footprint in villages, is that our work will inspireother business groups to explore our programme of scalable,sustainable development for those who need it the most.”

Ms. Snigdha Parupudi, Author, ‘A Silent Revolution- The Journey of the Srinivasan Services Trust’said,“In the course of writing this book, I have been moved by the power and simplicity of the work being done by the Srinivasan Services Trust. It has been a privilege to spend time with SST’s staff and the resilient communities they work with. There’s an old-world sincerity that I associate with TVS Motor Company that runs through SST. What they have accomplished in such a quiet, understated manner is nothing short of revolutionary. Today, more than ever, I believe the world needs these stories of hope and possibility.”

SST’s model to transform attitudes and change communities empowers India’s underserved – living in its villages, left out of the economic boom of the past few decades. This book comes at a time whenCorporate Social Responsibility has the potentialto help create a new India. Itillustrates just howa pioneering, well-organised programme can changelives for the better.The book will be available on this link at Amazon India.

Profile of Author:

Ms. Snigdha Parupudi grew up in western Canada and Southern India. She is a gold medalist from Madras University and has experience working in the social sector. She is interested in issues of inequality, displacement and urban life, especially their effect on women. Her work has been published in Parabola, National Geographic Traveller, Open Magazine, and various leading dailies. Snigdha lives in Chennai with her husband and two cats. This is her first book.

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