Delhi, January 04, 2022: Dating Sunday is a global phenomenon that sees young men and women flock to dating platforms to find a new date or start afresh. Observed on the first Sunday of New Year (this time on January 2 2022), dating apps record a high surge in new user registrations as well as the number of messages exchanged or pairs matched.
The Dating Sunday of 2021 – Jan 3 saw a 21% increase in number of app visits on TrulyMadly, India’s most loved dating app, as compared to the previous Sunday, December 27, 2020. The dating app witnessed a huge surge in registrations by male users with close to 90% increase in new male registrations as compared to previous Sunday. The new female registrations saw an increase by 42%.
In addition to more user registrations, dating platforms also witness a growth in the number of matches. TrulyMadly saw 70% more matches on dating Sunday of 2021 as compared to the previous Sunday.
A key indicator behind the success of finding a match is also the growth in messages exchanged between users, signalling that both male and female users are actively seeking a partner to build a social connection with in the New Year. TrulyMadly noted a 113% increase in messages exchanged on the Dating Sunday of 2021. The most active time when the platform sees massive user interactivity on the global phenomena is between 8pm to 1am.
Truly Madly Co-founder and CEO Snehil Khanor said, “The New Year is synonymous with fresh or new start and when it comes to relationships the younger generation is quite particular of the choices they make. Dating Sunday is almost like a festival for us every year as more and more people log in. With the pandemic continuing to limit in person social interactions, we expect that more people will log in this Sunday as well for a fresh beginning.”