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Tata Trusts launches health campaign on COVID-19 in Rajasthan; 7 lakh people expected to have been reached

Tata Trusts launches health campaign on COVID-19 in Rajasthan; 7 lakh people expected to have been reached 1

Tata Trusts has begun a state-wide community outreach through a series of video and audio messages to encourage adoption of health practices as promoted by the Government of India, to prevent the spread of COVID-19. These messages are publicly available on the Trusts’ social media platforms for any organisation to download and use. Beginning 31st March, the exercise is expected to have already reached about 7 lakh people in the state.     

The campaign ‘5 kadam, Corona mukt jeevan’, ranges from video messages, short animation videos and infographics to audio messages, and SMS based messaging.

The healthy practices that are promoted through this outreach include: Technique of hand washingImportance of social distancingRespiratory practicesRelying on the right source of informationEarly recognition of COVID-19Protocols for self-quarantine for returning migrant workers  

For wider deployment by any interested organisation, the Trusts have made publicly available through social media about 300 such videos and audio messages, in different languages including Hindi, and dialects like Marwadi and Garasiya. All of them are available in the playlist here

Well-known personalities from the sports and art fraternity like Sundar Gujar, Shreeji Arvind Singh Mewar, Ila Arun, Apurvi Chandel, singer Mame Khan and Jaidev Unadkat and other players of Rajasthan Royals have lent their support with video and audio messages.

The Trusts have deployed 12 master trainers who in turn have trained a pool of 292 community resource persons (village volunteers) to deliver the message till the last mile. Through the existing network of the Trusts’ programmes, the volunteers, associate organisations of the Trusts, community radios, village-based public address systems, and use of various internet and communication technologies, the programme is expected to have reached out to about 7 lakh people in Rajasthan, till date.

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