‘Club Enerji’, Tata Power’s nationwide resource and energy conservation initiative with a strategic focus on nation-building, sensitised over 23.8 million people across seven cities — New Delhi, Mumbai, Pune, Ahmedabad, Bengaluru, Kolkata and Ajmer and saved around 4 million units (MUs) of electricity across 533 schools in 2018-19.
During 2018-19, the Club Enerji initiative reached out to more than 1,000 citizens in Ajmer, saving more than 10,000 units of power.
The club has also created around 347,986 Energy Champions and 386,633 Energy Ambassadors among school students. With its varied content applicable to children and teachers across cities, the strength of this self-sustaining model lies in its ‘4E’ approach — Educate, Engage, Empower, Enhance, which directs communities through mini-clubs, energy champions, and energy ambassadors.
Mr. Praveer Sinha, CEO & Managing Director, Tata Power said, “We believe that inculcating the value of sustainability and a broad understanding of our dependencies on scarce resources must start early in our children’s lives. In our experience, spreading this message through the active participation of children also helps in sensitising the larger network of grownups in their families, etc. We would also like to thank our partners in helping us implement various activities to conserve our environment and promise to light up lives with our efforts in the coming years.”
Through their ‘Say no to plastics’ initiative, Tata Power sensitised individuals about health and environmental hazards which are triggered as a result of using plastic.
Additionally, in an effort to help conserve energy & curb wastage, Club Enerji is also running a three-month pledge campaign currently called “Switch off to Switch on” which started on World Environment Day (June 5) and has children as ambassadors of energy conservation to raise awareness for creating a sustainable future.
The initiative has also branched out its initiatives in countries such as France, Germany, US, Ireland, Philippines, Bangladesh, UAE, South Africa, and Nepal through its online wing.
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