Tata Power Club Enerji introduces a new module on ‘Water Conservation’
‘Club Enerji’, Tata Power’s nationwide movement is built with an intent to train and sensitize the future citizens of India. It imparts knowledge and understanding of natural resources and energy conservation to the young minds of the nation. Continuing with its strategic focus of nation-building and in line with the global mission, the company has announced the launch of its new module ‘Water Conservation’ for Club Enerji.
In 2015, 2.1 billion people around the world did not have access to safe drinking water. This number has gone up to 2.2 billion this year and it is clear that conserving water is the need of the hour.
Given that India occupies only 2.45 percent of all the land area on the earth and only has 4 percent of world’s water resources, it is imperative that people realise the importance of this natural resource. Chennai’s water crisis is the most recent example why people need to realise the impact of water shortage.
With a vision to transform by adopting a holistic and robust approach towards water and energy conservation, the module aims to educate young minds on the importance and methods of saving water & energy. To communicate the message the company has developed visually rich content, a series of educative videos about several aspects of saving water at home, in their community and in their city. The film shows how water is an important part of generating electricity, and that saving electricity in turn helps save water.
Elaborating further on this programme, Mr. Praveer Sinha, CEO & MD, Tata Power said, “We at Tata Power, through our Club Enerji programme, want to spread the message of water conservation to as many citizens as we can. This time, we have used the power of the visual medium to show the kids and the community at large, about how they can do their bit and conserve water. The module will not only inform citizens about the benefits of saving water but also educates them on how one can do it themselves.”
About Club Enerji:
Tata Power started its school outreach programme, “Tata Power Energy Club” in 2007. In 2009, Club Enerji took its next big leap, with the programme turning into a national movement, covering more than 500 schools across Mumbai, Delhi, Pune, Ahmedabad, Bengaluru, Kolkata, Belgaum, Jamshedpur and Lonavla and further attained a new milestone of achieving over one million citizens sensitisation and more than one million units energy savings. School children, from Class III to Class IX, are taught the importance of conserving energy through innovative modules which include audiovisuals and power point presentations. Children are imparted energy saving and resource conservation tips during these sessions, usage of which have shown dramatic savings. Club Enerji reached out to more than 15 million, collectively saved 21 million units of electricity and is present in 11 cities across 250 schools in India.