Spread road safety awareness to more than 21,000 people of the city : Honda Motorcycle & Scooter India
Committed to spread road safety awareness to riders and drivers of Bengaluru, Honda Motorcycle & Scooter India (HMSI) and Bengaluru Traffic Police celebrated 2nd anniversary of its Safety Driving Education Centre (SDEC) in the august presence of Smt. Savitha Srinivas (IPS) – Traffic Chief of Bangalore (North division)along with other dignitiaries from Traffic Training and Road Safety Institute and state’s transport department.
In October 2020, Honda Motorcycle & Scooter India (HMSI) in association with Bengaluru Traffic Police inaugurated their first Safety Driving Education Centre (SDEC) of Karnataka at Traffic Training and Road Safety Institute (TTRSI), Thanisandra to intiate a unique ‘Road Safety Training’ exclusively for all two-wheeler & four-wheeler traffic rule violators.
Driving road safety awareness amongst the riders and drivers of the city, HMSI announced that through its daily trainings, it has educated more than 6,800 traffic rule violators of the citysince its inception. In addition to this, HMSI’s safety instructors at Bengaluru SDEC have spread road safety awareness to more than 15,000 people of the city through digital program ‘Honda Road Safety E-Gurukul’ during the COVID-19 lockdown and classroom training sessrions.
Sharing his thoughts onroad safety awareness, Mr. Prabhu Nagaraj, Operating Officer – Brand & Communication, Honda Motorcycle & Scooter India said, “Being a socially responsible corporate, HMSI is proactively inculcating safety riding habits to bring a positive change for road users at large. The development of Bengaluru’s Safety Driving Education Center in association with Bengaluru Traffic Police is one such safety awareness initiative that aims to sensitize the traffic rule violators of Bengaluru so that they become responsible road users. We envision a collision-free India and our sustained awareness initiatives like this will enable us to realize this vision in times to come .”
About HMSI’s road safety training at Safety Driving Education Center at Bengaluru
HMSI’s 2-hours free-of-cost mandatory training educates traffic rule violators through theory session on road rules & regulations, road signs & markings, driver’s duties on road, riding gear & posture explanation and safe riding etiquettes. This is followed by a practical training on Honda’s virtual road safety simulator to increase participants risk prediction ability on roads.
Honda Motorcycle & Scooter India’s CSR commitment towards Road Safety:
For Honda globally, road safety comes first. As announced in April 2021, “Honda will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050”. Fulfilling its corporate social responsibility (CSR), HMSI has been promoting road safety in India since its start in 2001. Working towards the realization of Honda’s global safety vision, today HMSI’s road safety awareness initiative has already spread to over 50 lac Indians. Its team of skilled safety instructors conduct daily programmes at its 10 adopted traffic parks across India and 7 Safety Driving Education Centers (SDEC).
Not only this, all 1000+ dealerships of HMSI across India spread road safety awareness. HMSI’s proprietary virtual riding simulator increases the risk-prediction ability of riders; while new customers too are given predelivery safety advise (PDSA) before they start riding at every dealership across India.
Additionally, ensuring that learning doesn’t stop in the New Normal, HMSI started the digital road safety education initiative – Honda Road Safety E-Gurukul. Since its start in May’20, this initiative has sensitized 8 Lac+ Indians on importance of being aware & responsible road users.