While COVID-19 has created an unprecedented challenge for brands to connect with their target audience, Shoppers Stop has been consistently engaging consumers with meaningful and entertaining initiatives. The leading retail brand has taken a unique and well-thought-out approach to stay connected while showing empathy with their audience.
Eid has been approaching, Shoppers Stop first launched the Eid shopping
campaign on their website, app as well as on their Facebook and Instagram
pages. This campaign hinges on the #selfieidi campaign which encourages
consumers to indulge themselves with an ‘eidi’ while also gifting their near
and dear ones through online shopping channels.
Eid shopping campaign has the participation of multiple brands across men’s
wear, women’s wear, ethnic wear, kids’ merchandise, beauty, and home amongst
this time, Shoppers Stop has also managed to add new brands to its portfolio
while their team works from home including Gap USA (men and kids), FKNS,
Swisse, Sandy & Sky, Michael Kors (Jewelry), WOW, Bombay Shaving Company,
Miniklub, Marc Anthony, Guerlain, Untaro and Just Herbs.
The brand has roped in Being Human one of its
partner brands, and one can see actor Salman Khan, the most relevant icon for
Eid from Bollywood, wishing Eid Mubarak prominently on it channels
Stop has once again innovated with its brand identity for Eid and creatively
wished their customers.