In this age of online
shopping, you all have experienced the inconvenience and disappointment of
receiving a damaged, short, or improper product due to poor or insufficient
While this issue can
be resolved with a sales return, it leaves a bad impression of the seller. If
this happens frequently, it is motivation enough to go to another shopping
website even if the products on offer are of quality.
Now think this situation
in an international trade transaction, where item orders are time-bound and
transit time is long. How would you feel if you are the customer? And more
essential, how would your business perform if you are the seller?
In either case, not
good at all. In any form of trade transaction, particularly where international
logistics are involved, secondary packaging makes an important part of a
complete product or a shipment. A good outer packaging not only protects the
product from damages but also assists create a positive brand image.
In this article, Mr.
Gaurav Jalan Founder, and Director of Delhi’s top packaging company Packman
Packaging Private Limited talks about secondary packaging: a vital component in
Eases Transportation And
It is quite easier to
handle and transport goods small or big if they are adequately packaged. Good
packaging also decreases the time taken to load and unload cargo on various
modes of transport and ensures that the item reaches the end customer damage
free. Along with making transportation simple, proper packaging also reduces
Decreases Risk Of
Pilferage and Theft
A strong external
packaging which cannot be tampered with, assists reduce the chance of pilferage
and theft. It is particularly important for valuable and small products, where
the risk of theft is quite high.
Maintains Quality And
packaging assists preserve the quality and standard of the product. It protects
the products from extreme weather conditions like rain, heat, moisture, and
decreases the risk of damages due to accidents. Meanwhile, for perishable
goods, it also protects it from decay and from losing shelf life.
Assists In Timely
Right and necessary
handling instructions, weight and dimensions and full delivery address are a
vital part of an effective external packaging. Packaging that has all this
information makes it convenient to handle the product at every transshipment
point and make sure that it is delivered to the actual recipient.
Another point is to
understand the extent of loss that can happen due to faulty packaging. Almost
65% of damages to cargo happens from poorly packed, blocked or secured cargo in
CTUs, specifically freight containers.
If you are still not
convinced about the benefits of good packing, here is a fact that the Indian
packaging industry, precise to be worth $25 billion, is growing at 15% annually
and is expected to reach $30 to $35 billion by 2020, it should help drive home
the need criticality, and consumer expectations related to packaging.
To maintain and build your business in international trade, it is not only essential for you to understand the importance of good packaging but also know how to select the correct type of packaging for your shipment.