Rajendra and Ursula Joshi Food Industries Pvt. Ltd. (Rufil) today has announced its market expansion plans which include the launching of new products and café Rufil. Keeping in view one-time consumption demands and easy handling at the same time, Rufil has launched products like cup dahi and masala chhach. While cup dahi will be available at Rs.15, masala chhach in pouch will be available Rs 5/-.
in Mahindra World City, Jaipur, the company boasts of Swiss expertise in dairy
processing and products. Rufil has plans
to expand its reach further by introducing Rufil products in nearby areas of
Jaipur like Reengus, Churu, Rajgarh, Pushkar, Kishangarh, Sikar, Dudu, Salasar,
etc. The company has ventured out in
production of Value Added products initiating with cup dahi and masala chhach
whereas going forward the company plans to launch more products like ice-cream,
paneer, Swiss-styled yogurt, etc.
Currently, Rufil produces products like milk (Full Cream, Toned, Double
Toned) in 500ml and 1000ml packaging, curd in 1kg packaging, and buttermilk available
in packaging of 450ml.
Mr. Abhishek Joshi, Managing Director, Rufil, said “Rufil has always aimed to offer
‘zarahatke’ products, which has always been our philosophy. Furthermore, our
Masala Chhach is not just a regular jeera chhach available everywhere. Bringing
innovativeness to this product, we are offering something new by including
ingredients like pudina, black pepper, and jeera among others in recipe. Rufil has always been careful about how its
products taste and hence we always aim to bring out the most innovative
products in the market. I think, chhach is the original desi refreshment which
also is good for health. We have tried to reasonably price it at Rs 5 for a
talking about expansion plans of company, he shares, “In line with retailing
products through café concept parlors, Rufil has opened its second outlet in
Food court, IT Park, Mahindra SEZ. Café
Rufil will offer dairy products, Rufil shakes and also food items like Italian,
South Indian and Chinese cuisines catering to needs of young professionals in Mahindra SEZ.”
to Robobank’s review report 2017, value added products were expected to grow by
15 to 20% and have seen an average of 15% year-on-year growth. With value added
products offering higher profit percentage, dairy industries perceive it as
major growth driver in today’s times.
Hence, companies have decided to focus more on this segment of the
market. According to Robobank’s review report, the share of value added
products was expected to reach 30% of total organised market by 2020.
Currently, Rufil has installed
production capacity of 50,000 LPD (liters per day) and is processing around
15,000 LPD. The company has around 40 distributors in and around Jaipur and the
company is continuously adding more areas.