REHAU expands its product portfolio by collaborating with an international brand to market premium hardware products in India
REHAU is set to expand its brand portfolio by launching a premium hardware range in India by partnering with an international brand from Europe. This partnership will push REHAU’s strong positioning in the hardware market, providing an extensive range of products with international quality standard. REHAU will also unveil a premium façade cladding solution during the show. The grand ceremony will take place at IndiaWood scheduled during 2–6 June 2022 at Bengaluru International Exhibition Centre (BIEC). REHAU will be on exhibit in Hall-H2A, Stall-B202, C302.
Talking about this grand step in REHAU’s journey, Ms. Bhavana Bindra, Managing Director, REHAU South Asia, said, “We are very enthusiastic to announce our new partnership and the expansion of our product portfolio. These steps will put REHAU’s innovative thoughts to empower the hardware market in India and also offer more solutions to the Indian furniture industry. Our philosophy is to design systems that provide value to our clients by replacing traditional materials with more competent alternatives. REHAU is celebrating its silver jubilee year in India, which is the result of our 25-year commitment, perseverance, and persistence. At the exhibition, the industry stakeholders will also get the opportunity to see REHAU’s wide-ranging product offerings that are truly world-class, defining new trends. IndiaWood is a great platform for us to exhibit as it brings together the entire furniture industry in one place.”
REHAU will be presenting its portfolio for the whole furniture industry under one roof at the exhibition, with a sprawling booth size of 390sqm. Various experience zones will be set up as part of the exhibition booth, showcasing a wide range of products. The displayed products will range from uPVC edgebands, laminates, solid surfaces, roller shutter system, and plinth system to adhesives, masking tapes and many more. REHAU will also display its recently launched modular kitchen which has been designed with premium materials and a superior finish. The kitchen is modern, with cutting-edge technologies that makes it user-friendly, and is designed with a contemporary style and feel that provides a premium customer experience.
Mr. Manish Arora, Vice President (Furniture Solutions), REHAU South Asia, said, “REHAU has established a strong foothold in India over the last 25 years with its innovative furniture solutions. We are the pioneers in India to introduce uPVC edgebands, acrylic laminates and weaving materials, providing customers with a quality product experience. We have entered the modular kitchen market with the goal of catering to the B2C market. Our kitchen surfaces with Zero-joint edge banding technology, one of the first in India, ensure efficient and effective board edging. Our objective is to provide consumers with one-of-a-kind kitchen experience and to assist them from designing stylish and functional kitchen concept to commissioning. Our experiential store showcasing REHAU Kitchen is already open to visitors in Bangalore, and we intend to expand across the country, and this is just the start. We welcome our industry friends to witness our maiden modular kitchen designs at Indiawood”