Quote from Kalyan Jewellers on Akshaya Tritiya:
“Gold-buying as a tradition has been an integral part of Akshaya Tritiya. This, coupled with the ongoing wedding season, is expected to create a positive market sentiment. Though earlier Akshaya Tritiya was more of a South and East centric occasion, we are now seeing an acceptance at a pan-India level. After two years of lockdown or partial lockdown, this year 100% of our showrooms are operational. Offline purchases still account for a significant majority of sales for the jewellery industry, and we are expecting robust customer footfalls across our showrooms.
That said, this year, we aspire to cater to a wider range of customers through a hybrid model, allowing patrons to invest in yellow metal via both – offline and online routes like Digital Gold and ecommerce. At Kalyan Jewellers, we have been consistently investing in creating a holistic ecosystem to ensure patrons enjoy a convenient, seamless and best-in-class shopping experience. We are confident that Akshaya Tritiya will be fruitful for the industry, setting new milestones with respect to demand for gold jewellery.”
- Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers