QuackQuack a leading dating app, today announced that they have been witnessing a 30% surge in their women user base across India.
The platform has been experiencing an 80% surge in their user base and a 20% hike in their revenues since the lockdown. The dating app recently reached over 10 million Indian users and their cost per user acquisition has also come down by 20-30%.
The platform witnessed the surge in women users all across the country with Delhi NCR being the most active with 9.98% women users, Mumbai with 6%, Bangalore with 4.15% and Hyderabad with 3.36% are the other top cities with active women users.
Speaking about the development Mr. Ravi Mittal, Founder of QuackQuack says, “We are overwhelmed with the response that we have been receiving from the female section of the society. It motivates us to be a better brand & platform with each passing day”
“At QuackQuack we keep coming with regular surveys and research to stay aware about the requirements or changing dating habits of the users that are on-board. This not only gives us raw data about our users but technically it also propels us towards betterment as a brand” – He further adds.
The new women user base also saw their active participation on the dating app as on average a female user logins 26 times a day into their profile when compared to 20 times in a day by men. It has also been noticed that female users from Bangalore and Hyderabad like more profiles on an average when compared to other metro cities. Among tier 2 cities, women users from Ahmedabad and Nagpur like more profiles than other tier 2 cities.
QuackQuack also conducted a survey across 2000 of their newly joined users and found out that Chivalry still exists among the millennial crowd as to the question ‘Who should pay on the first date?’, a majority 73% of women want to split the bill on the first date, while 60% men don’t mind paying the bill on their first date showing the courteous gesture each wants to extend on a first date.
Also, it was interestingly found out that women on QuackQuack are being extra cautious as about 50% of them are not excited about meeting their mutual matches during the pandemic. Men on the other hand are willing to take the risk as 42% of them are willing to meet their counterparts if they agree to do so. Mutually about 30% of the couples are interested in growing their relationship over online chats & calls and will wait for the pandemic to mellow down for their first meeting to take place.
The dating app founded in 2010 by Ravi Mittal at the age of 16. He started QuackQuack in a rented 2BHK flat near his house with two other people. The company is headquartered in Hyderabad and is growing at a rapid pace when compared to its Indian peers!