New Delhi, India – September 01, 2026: PYIE, a future-ready technology and design-driven innovation ecosystem backed by the credibility, infrastructure, and legacy of Intex, today announced its participation at IFA 2026 (InternationaleFunkausstellung), one of the world's largest and most influential platforms for consumer electronics and technology innovation. The event will be held in Berlin, Germany, from September 4-8, 2026.
The announcement follows PYIE's successful debut at CES 2026 earlier this year, where the brand earned strong recognition from global brands, technology enthusiasts and industryleaders. Building on that momentum, IFA 2026 marks the logical next step in PYIE's international journey, offering the brand a platform to deepen its engagement with the global technology community.
Marking its European debut, PYIE will use IFA 2026 as a platform to connect with global brands, technology enthusiasts, industry leaders, and retailers from over 130 countries, presentingits vision for a design-led innovation ecosystem that blends global technology standards with the scale and manufacturing capability of the Intex legacy. Notably, PYIE will be among a select few Indian brands present at IFA 2026, underscoring its growing statureas a representative of Indian innovation on the world stage.
The participation reflects PYIE's broader ambition to build credibility as an international technology and design brand, extending its presence beyond India and engaging directlywith the global markets, partners, and communities that shape the future of consumer technology.
"IFA 2026 marks an important step in PYIE’s journey to establish itself as a credible, design-first technology brand on the world stage," said Ishita Bansal, Founder and CEO, PYIE. "Backed by Intex’s legacy of trust, infrastructure, and scale, we are building an ecosystem that brings together global innovation and local relevance. Our presence at IFA reflects our commitment to bringing world-classtechnology and design sensibility to consumers everywhere, while strengthening India’s capacity to design and create technology for the world."
PYIE at IFA 2026
At IFA 2026, PYIE will offer visitors a first look at the design philosophy and innovation roadmap shaping its growing ecosystem. The showcase is intended to give global industryprofessionals, retail partners, and technology enthusiasts an early view of how PYIE is building on Intex's decades-long legacy to create technology that is both globally relevant and locally grounded.
Through its presence at IFA, PYIE aims to open conversations with international stakeholders around distribution, collaboration, and long-term partnerships, as the brand continuesto expand its footprint beyond the Indian market.
