Now, is the time when
it is consumers who are largely driving Consumer Packaged Goods (CPG) packaging
choices. Several factors have contributed, like the increased concern for
sustainability and the uprising of e-commerce. As the retail landscape
continues to change, food and beverage packaging will have to make room for the
changes to protect brand integrity.
In this article, Mr.
Gaurav Jalan Founder, and Director of Delhi’s leading packaging company Packman
Packaging Private Limited tells about the top food and beverage packaging
trends to expect in 2020.
Sustainable Food And
Brands are adopting
the concept of reduce, reuse, and recycle to
heart. Not does only it make sense in terms of their own expenses and
sustainability actions, but it also reverberates with consumers.
Consumers want to make
a responsible selection in the products they buy daily, and food and beverage
packaging designed with sustainability in mind creates an impression. Though
there is no single solution to sustainability issues, packaging designers,
processors, recycling equipment owners, and communities are viewing these issues
from various angles.
(PCR) comes from consumer product packages such as water bottles and shampoo
bottles that are recycled. Many brands are using PCRs in their packaging,
though there are some challenges.
PCR material usually
has a greyish or yellowish tint that makes it difficult for brands to match
their brand colors, but better technologies are being invented to address this.
Research shows that the use of PCR can greatly reduce carbon footprint as compared
to the creation of virgin plastics. Furthermore, the use of PCR can help keep
microplastics away from the ecosystem.
Owing to busy
lifestyles. consumers now prefer to buy groceries online. When the stage of
sale occurs on a digital device, the packaging and delivery processes become
A package on the
retail shelf may have been handled numerous times before someone takes it home.
Approximately up to 30 touches could happen before an e-commerce item reaches
the buyer. Therefore, food and beverage packaging should increasingly meet the
demands of e-commerce in terms of product safety while still attending to
aesthetics, comfort, and buyer demands for sustainability.
Interactive packaging has been there for some time now, but new technological improvement is being added frequently. For instance, augmented reality has entered the scene, with packaging that provides games and other experiences that attracts the consumers. Whereas baby boomers and members of X generation have embraced interactive packaging, Millennials and their younger counterpart are expected to embrace it even more enthusiastically. Food and beverage packaging design has never been simple. Recent technological achievements, along with buyer demand for sustainability, have only added to the difficulty of developing packaging that meets consumer needs and wishes. The better news is that packaging manufacturing is becoming highly advanced, making it simpler for food and beverage brands to avail packaging options that work for them while maintaining consumer loyalty.