Gleeden, the popular dating app among married individuals has clocked 8 lakh users this New Year in India. It’s a growth rate of an astonishing +567% showing the growing popularity of the extramarital dating app among individuals looking for meaningful encounters outside their wedlock. This sudden surge of users on the dating app is the result of the New Year rush witnessed as a pattern among the dating app users.
We are still in the first month of the New Year and millions in India must have made resolutions. They’re resolving to join a gym, a self-improvement course, to eat healthier, be better parents, or add spice to their married lives by committing infidelity! Gleeden- the leading extramarital dating app in India- has substantial evidence that the New Year’s resolution of thousands of Indians is to commit infidelity or flirt with the prospect of doing so. The evidence comes in the form of a massive surge in Gleeden subscriptions right after the New Year.
It was noticed that in the first week of January, when couples have resumed their work and children’s winter vacations ended, traffic on Gleeden just exploded. This explosion happens after the holidays- a time most spend with their families- and is a global trend. Indians and foreigners, flock to Gleeden when the holiday season has passed. The only way to explain this perennial explosion on Gleeden is by recognising it is driven by married men and women who wish to start the New Year with a “bang”. Gleeden has data backing up the claim that Indians make new years’ resolutions to find love or flirt online. In the first week of January 2020, Gleeden’s daily subscriptions shot up by +300% compared to the previous two weeks. Furthermore, the number of new subscriptions in the first week of January 2020 was +250% of the entire month.
The same trend was followed in January 2019, as in the first week Gleeden’s daily subscriptions shot up by 295% compared to the previous two weeks. Furthermore, the number of new subscriptions in the first week of January 2019 was 245% of the entire month.
Neither was 2018 a stranger to this trend. In the first week of January 2018, new daily subscriptions exploded by 190% on Gleeden compared to the previous two weeks. They were 95% more than the daily average of the entire month. This trend was visible on Gleeden across the world.
In November of 2019, the most number of men on Gleeden were from the following cities: Bangalore, Mumbai, Kolkata, Delhi, Pune, New Delhi, Hyderabad, Chennai, Gurgaon, Ahmedabad, Jaipur, Chandigarh, Lucknow, Kochi, Noida, Vishakhapatnam, Nagpur, Surat, Indore, and Bhubaneswar respectively. In the same period, the most number of women on Gleeden were from: Bangalore, Mumbai, Delhi, Kolkata, New Delhi, Pune, Hyderabad, Chennai, Gurgaon, Chandigarh, Ahmedabad, Jaipur, Kochi, Noida, Lucknow, Indore, Surat, Guwahati, Nagpur, and Bhopal respectively.
Married couples in India aren’t alone; others in foreign lands are also thinking about how to make 2020 one of the most exciting years of their lives. Gleeden has data backing this up.
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