No more visits to branches to submit Certificate of Existence / Life Certificate

In line with the many tech-enabled initiatives to empower its stakeholders with digital assets, Bajaj Allianz Life, Pune-based leading private life insurer, announced the launch of Digital Life Certificate. This is a first-of-its-kind initiative in the industry that eases the annuity pension claim process for policyholders, as it enables pensioners to submit their Certificate of Existence (COE) or Life Certificate online, without having to visit a Bajaj Allianz Life branch. The launch of the Digital Life Certificate by the company aims to give policyholders a digital solution to reduce the physical stress of visiting a branch on an annual basis to submit this certificate.

A COE or Life Certificate, is a mandatory form that must be submitted by policyholders who are eligible for pension through their annuity policy. The certificate, which is submitted annually, is considered as a declaration that the policy holder is alive and hence, eligible for the pension or annuity amount.

Speaking about the introduction of the Digital Life Certificate, Mr. Kayzad Hiramanek, Chief-Operations and Customer Experience, Bajaj Allianz Life, said, “Our rapid adoption of technology across all segments of our business is aimed at creating excellent experience for all our stakeholders. The Digital Life Certificate was introduced with the same intent and to provide our policyholders a hassle-free, paperless process to claim their annuity. We have introduced this process to ensure that the stress associated with such a simple mandatory requirement is reduced and the process is completed within seconds, and not take hours of our customers. We are empowering our customer to do so from the convenience of their homes at a time most suitable for them.”

Simple process to submit your Digital Life Certificate

  1.  Visit
  2. Click on customer service and visit Life Assist, Bajaj Allianz Life’s customer portal
  3. Log-in with your username and password
  4. Click on My Services and Submit Digital Life Certificate
  5. Upload recent photograph when prompted
  6. An OTP will be sent to the customers registered mobile no. within a minute
  7. Enter the OTP to verify
  8. Once OTP is verified, a confirmation screen will be displayed on the website

About Bajaj Allianz Life Insurance

Bajaj Allianz Life Insurance Company Limited is one of India’s leading private life insurance companies. It is a joint venture between Bajaj Finserv Limited, the holding company for the businesses dealing with financial services of the Bajaj Group, and Allianz SE, the world’s leading insurance conglomerate and one of the largest asset managers in the world.

Bajaj Allianz Life Insurance Company Limited began its operations in 2001, and today has a pan-India presence with 604 branches as on 31 March, 2019. The company offers life insurance solutions through its strong product portfolio, which includes traditional insurance products and ULIPs for enabling customers fulfil their Life Goals. The company also offers group insurance and health insurance plans.


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