MUMBAI, INDIA – November 27, 2025 – Netflix's popularity in India reached new heights Wednesday, with searches spiking amid promotional bundles and fresh original releases.
The platform reports 12 million paid subscribers locally, up 15% year-over-year, fueled by affordable entry plans and dubbed content in regional languages. Ad-supported option at Rs 149 monthly attracts budget users, while premium tier at Rs 649 offers 4K streaming.
Recent data shows 70% of viewing on mobile devices, with peaks during evenings. Hits like "Squid Game" sequels and local thrillers dominate, alongside international dramas.
Black Friday tie-ups with telecoms provide three-month free access for new users. Partnerships boost retention, with 80% renewal rate.
Analysts credit localization, with 50% originals in Hindi and Tamil. Expansion plans include more regional hubs.
