“2021 has been an instrumental year for Lido’s growth. We started with a goal to make quality education accessible to Indian students. This year, we officially expanded the scope of this goal to include International territories. Lido launched in the US & Canada, along with UAE, Saudi Arabia, and Qatar in 2021. Major highlights from this year also included our 1st round of TV commercials and a feature on LinkedIn’s list of top 25 Indian startups. We unveiled new student & parent applications, added impressive names to our leadership board, and launched a Coding Boot Camp for 2 million+ Indian students. Another point of pride was the incline in our student engagement numbers. In 2021 alone we conducted 200+ free leadership talks, workshops, hobby activities, fitness classes, personality development sessions, & career mentorship classes.
Lido’s plans for the coming year include establishing a hyper-local presence and driving engagement further up. We will also focus on aggressively growing our customer base in the geographies we exist in. 2022 is going to be the year of adaptive learning driven by artificial intelligence, and a lot of our efforts will centre on maximising learning outcomes for all Lido users. We’re about to launch our latest initiative for this purpose soon, called the Learn Project. All these 2022 goals will move in conjunction with the target of lowering overall CAC.“