Mother Sparsh launches #PlantAndPure campaign on social media, unveils new range of plant-powered baby care products

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Finally unleashing all the plant powered products by @mothersparsh mothersparsh which are made up of goodness of organic products, plant extracts and essential oils. The entire baby range is 100% chemical-free. I am very particular about abeer what i am using for abeer so this is the one 🌿Mother Sparsh Plant powered Natural Baby Lotion: Filled with the goodness of organic Shea butter, Avocado & Coconut oil 🌿Mother Sparsh Plant powered Natural Baby Wash: Powered with the goodness of organic elements which makes tear-free and fragrance-free 🌿Mother Sparsh Plant-Powered Laundry Detergent for Babies: A botanical blend of Aloe vera, Neem and essential oils which is certified by IFRA. Free from phosphates, bleach and optical brighteners. 🌿Mother Sparsh Natural Baby Liquid Cleanser: Powered with the goodness of Green Apple and Basil which are 50% more capable than normal cleansers of removing milk and other odours from Baby bottles, nipples, accessories and toys. 🌿Mother Sparsh Plant powered Natural Baby Face Cream: Filled with the goodness of Coconut oil, Jojoba Oil & Wheat germ oil which perfect for protecting and maintaining baby's skin moisture. 🌿Mother Sparsh Diaper Rash Cream for Babies: It is prepared with Calendula oil and Organic Shea Butter which are very effective in healing rashes and inflammation. So guys if you are looking for #plantandpure products for your little one, then @mothersparsh 's dermatologist tested range is what you should go for. . . . #mothersparsh #plantandpure #plantfamilyforbaby #plantpowered #organicproducts #babyproducts #dermatologicallytested #babyskincare #organicbabyproducts

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Mother Sparsh- India’s leading natural and plant-based baby care products and supplies, has launched campaign #PlantAndPure. The campaign carries an important message for parents to embrace plant origin natural products to take care of their infants and children. It also invites mothers and parents to participate in the online campaign. Along with its social media campaign, Mother Sparsh unveils a new range of Plant-powered baby care products. The diverse range includes Plant Powered Laundry Detergent, Plant powered Liquid cleanser, Natural Baby Wash, Natural Baby lotion, Natural face cream, and plant powered diaper rash cream.

#PlantAndPure targets to reach more than 5 million parents while featuring a variety of natural baby products, specifically produced by leveraging the power of nature. To further strengthen its reach for the campaign, Mother Sparsh has partnered with India’s largest and highly engaged closed community of Young Moms ‘FirstCry Parenting’. The association will enable #PlantAndPure to emphasize its message among the right set of audience and drive higher engagement. More players have also joined the campaign to take a valuable message for their customers.

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To further, develop synergies within the industry, Mother Sparsh is also partnering with India’s homegrown e-commerce marketplace, Flipkart to amplify the reach of these natural & eco-friendly baby care products. This strategic alliance will help Mother Sparsh tap Flipkart’s consumer base of over 200 million and reach an ever-growing, pan-India audience in a much more effective manner.

Ms Rishu Gandhi, Founder, and Head Brand Strategist, Mother Sparsh expresses about this campaign, “Since the beginning, we are emphasizing on the need for using natural products and being more conscious towards our environment. We understand that it takes time to alter a traditional viewpoint and hence within short durations, we launch different campaigns with a core message to use eco-friendly & natural baby care products. #PlantAndPure is among those campaigns, and we hope to reach five million online users with the campaign. All our products are natural and 100% safe for children.”

FirstCry’ s personnel said – “We have realised that there is a substantial demand for Pure & Organic products in India, and partnering with Mother Sparsh for #PlantAndPure campaign will strengthen the belief among Mom’s community towards plant based products”  

#PlantAndPure campaign can be regarded as another stepping stone from the brand after the company’s inception, as it is aimed at raising awareness about using naturally prepared baby products. Mother Sparsh has been committed to the goal of making high-quality organic baby care products, which are sparsely available in the market today. The brand is relentlessly working to help mothers understand the significance of natural and eco-friendly products that are in tune with our environment. The campaign #PlantAndPure by Mother Sparsh is an extension of an ideology, which is focused more on bringing about a habitual change in caring for the little ones. 

The brand will also encourage more than 500 mothers over Instagram in the said campaign to ensure a considerable amount of participation for the cause. Through the means of Facebook, Mother Sparsh has also planned high-capacity promotions further, to engage as many parents as possible during the campaign period.

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