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More manufacturers sign-up with Snapdeal to sell directly to consumers

Snapdeal introduces success-linked advertising option for its sellers

Snapdeal, India’s leading value-focused ecommerce marketplace, has added more than 5,000 manufacturer-sellers on its platform this year, exceeding the target it had set for itself earlier this year.

While this exercise of on-boarding manufacturers directly as sellers started in January this year, the majority of the sign-ups have happened in the July – September ‘20 period.

A large proportion of the manufacturers have production facilities that make kitchen gadgets like juicers & food processors, steel & copper utensils, crockery items, bed linen, fashion accessories like watches & wallets and a wide range of apparel including kidswear, sarees & suits and regular use items like T-Shirts, Track pants etc. A range of fitness equipment like tummy trimmers, resistance bands, weights etc is also being sold online by manufacturers directly, bypassing the traditional structure of selling through wholesalers and retailers.

Most of these manufacturer-sellers are from hubs like Meerut, Ludhiana, Tirupur, Jaipur, Panipat, Surat, Rajkot etc. To faciliate selling on Snapdeal, the company has opened 25 logistics centres this year in Ahmedabad, Surat, Jaipur, Indore, Hyderabad, Panipat, Gurugram, Mumbai, Bengaluru, New Delhi, Bahadurgarh, Yamuna Nagar, Rajkot, Bhiwandi, Agra, Noida, and Mathura.

One important reason for manufacturers choosing Snapdeal is the efficient utilization of their inventory. On Snapdeal, manufacturer-sellers ship directly to the buyers, which means that their stocks are not stuck in the warehouses of online platforms.

Also, due to the disruption in the traditional retail and wholesale channels during the lockdown, many manufacturers already have stocks stuck at multiple points in the traditional, layered channels of physical retail.

Selling online through Snapdeal is enabling them to churn their inventories faster and access liquidity to plan their operations.

The fast growth of sales on online channels and ease of selling on Snapdeal has further encouraged more manufacturers to tap online sales. In addition, the direct sale to consumers through Snapdeal translates into higher margins for manufacturers.

The recently added manufacturers specialize in the value-priced segment. The assortment added by these new sellers on Snapdeal will enhance the availability of well-priced deals on fast selling everyday use products.

“India has a well-established manufacturing base that produces high-quality products that are supplied to brands, exported and are sold through domestic retail channels. We are delighted that thousands of such producers have now opted to sell directly through Snapdeal. This will offer them access to a larger, pan-India market. For buyers on our platform, this means a deeper and enhanced access to value-priced merchandise and a range of “Kum Me Dum” festive offers”, said Snapdeal spokesperson.

In order to boost business for sellers, Snapdeal has executed a variety of initiatives in the last 3 months. These include providing analytical inputs regarding consumer preferences, demand projections at multiple price points and competitive landscape analysis to help sellers plan their sales strategy.

Snapdeal’s network covers more than 26000 pin codes across India, which includes all the metros, Tier 1 & 2 cities and most of Tier 3 and 4 towns of India.

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