Max Group company Antara launches its 37 Bedded Care Home facility for Seniors in South Delhi
Antara, a part of the $3 bln Max Group, today announced the launch of its 37 bedded Care Home facility in South Delhi’s Sylvan colony, Greater Kailash. The new launch closely follows Antara’s recent announcement to invest over Rs. 300 Crore across Residences for seniors, Care Homes and Care at Home services in the next 3-4 years. This is the second such facility after Gurugram. Antara will be setting up a chain of 30-35 such facilities including memory care homes, in the next 3-4 years.
The Care Home services cater to seniors over the age of 55, who need more immersive interventions in their daily lives due to medical or age-related issues. Antara’s Care Homes provide healthcare and monitoring services with round the clock nursing support from medically trained care professionals, daily doctor consults, vital monitoring, medication administration and emergency response protocol, nutritionally assisted meals, regular physical activity, physiotherapy, and counselling sessions.
The Care Home offerings include Recuperative Care, Assisted Living and Rehabilitation. Recuperative Care focuses on pre- and post-hospitalization recovery, while Assisted Living provides facilities and services for elders who need support in their daily living needs. The Rehabilitation services consist of physiotherapy and wellness programs designed to keep seniors mentally and physically fit.
Commenting on the new care home facility launch, Rajit Mehta, MD and CEO, Antara said, “The new Care Home launch is a part of our commitment to invest in creating best in class experience for seniors, ensuring happy and hassle-free ageing for them. Besides, the problems faced by seniors in recent times, due to the lockdown and the spike in the COVID-19 cases convinced us to fast-track the opening of the new care home facility in South Delhi. The encouraging response we are receiving for this facility also validates our hyperlocal approach and the geographic significance of the current location. The proximity to hospitals, for example, is a conscious effort to remain accessible to people who need recuperative care services. With Max Group’s experience in healthcare and hospitality, we are well positioned to cater to all senior care needs.”
The Care Homes have common facilities such as dining spaces, activity spaces, and lounge areas well-equipped with senior-specific details in addition to regular engagement activities. Residents will be served nutritionally assisted meals in a homely environment. They will have access to specially designed care plans for the duration of their stay under the consultation of in-house and external doctors.
Globally, Assisted Care Services is an established and sought-after category, especially in markets such as Japan, Singapore, the US, and many parts of Europe. India is still at a nascent stage but the demand for Assisted Care Services is expected to pick up due to the increase in mass affluent elder population, quite a few of whom are seeking specialized services and solutions to their changing needs. The Covid-19 outbreak has accelerated the demand for dependable and professional services and solutions for seniors.
Launched in 2013, Antara is a wholly owned subsidiary of Max India Limited. It is an integrated service provider for all senior care needs. It operates two main lines of businesses – Residence for Seniors and Assisted Care Services.
Antara’s first residential community in Dehradun consists of around 180 apartments spread across 14 acres of land. In 2020, Antara launched a new senior living facility in Noida, Sector-150. With 340 apartments in its first phase of development, it will cater to the social, recreational, educational, wellness, and health-related needs of seniors and will be ready for possession by 2024.
Antara’s Assisted Care Services include ‘Care Homes’ and ‘Care at Home’. They will cater to seniors over the age of 55, who need more immersive interventions in their daily lives due to medical or age-related issues. Starting with the first facility in Gurugram, Antara’s Care Homes, will provide long-term care to seniors who need constant medical and nursing supervision and short-term care services for the recuperation of seniors. Antara plans to set up a chain of 35-40 Care Homes in the next three years. Its Care at Home services will provide well-equipped, medically trained professionals who can offer seniors care inside their own home’s comfort.