:Mahindra & Mahindra Ltd (M&M Ltd), part of the USD 20.7 billion Mahindra Group, today announced a slew of customer centric offers in the state of Rajasthan leading up to the festive season. These offers which include financial as well as other special deals which will allow prospective customers to become proud owners of Mahinda vehicles.
Additionally, Mahindra today mentioned that prior to the roll out of BSVI vehicles from April 2020, this is the best time to buy BSIV diesel vehicles. Depending on the make and model, buyers of diesel variants can avail of several benefits ranging from an exchange bonus, cash discounts and free accessories. This would include the range of personal and commercial diesel vehicles.
Speaking on the occasion, Veejay Ram Nakra, Chief of Sales President, Automotive Sector, Mahindra & Mahindra said, “Rajasthan has always been very important state for us. Today Mahindra is the leader in the commercial vehicle segment with a market share of 90% in the pick-up category. I am sure that our consumers would avail of the unique schemes which we have launched for the festive season especially amongst some of our class leading products”.
Current Offers & Products
Customers in Rajasthan can avail of benefits of up to ₹ 1,65,000 on Mahindra vehicles, including vehicle exchange and upgrade bonus, cash discount, free insurance & accessories (depending on the model). This special scheme aims to make the festive season special by rewarding customers and boosting consumer sentiment. The scheme of offers are available on the company’s range of passenger as well as commercial vehicles.
At Mahindra the launch of 3 new products – XUV300, Alturas G4, & Marazzo have helped the company to perform better than the industry average in this challenging environment. A wide range of UVs at different price points has attracted a whole new set of buyers to the Mahindra brand. The new products are complemented by various customer facing initiatives such as premium & seamless digital experience at the revamped World of SUV dealerships. The company has focused on sales efficiency with the use of artificial intelligence, in addition to ensuring a superb digital experience for the customers, be it at the pre-purchase (WSYOUV.Com) or post-purchase stage (With You Hamesha).
World of SUVs – A differentiated customer experience
World of SUVs, is a first of its kind transformative experience in automotive retail. These are new format, next generation dealerships that redefines customer experience, thanks to digital technologies and interventions. The company envisioned the future to shape a breakthrough in brand and customer experience and presented the World of SUVs. It is aptly themed around the Mahindra DNA of ‘Live Young, Live Free.’The World of SUVs fortify Mahindra’s engagement in the pre-purchase and purchase stages by integrating the virtual world with the real on a phygital (physical+digital) platform, alongside a robust backend mechanism.
Mahindra in Rajasthan
Today Mahindra is the market leader in the commercial vehicle segment in Rajasthan with a 90.7% market share in Pick-up category. In the Utility Vehicle category the company has a market share of 34.03% as on YTD July 2019. Its highest selling products in the state include Pick Ups, Bolero, Scorpio, XUV 300 & Alfa passenger. Mahindra has one of the widest network spread for sales and service support that customers can avail of, with 99 touchpoints, which aims to bring brand Mahindra closer to its consumers.