KEVENTER AGRO TO LAUNCH A RANGE OF FOOD PRODUCTS IN ASSOCIATION WITH DISNEY INDIA’S CONSUMER PRODUCTS BUSINESS
Mumbai/Kolkata, March 09, 2022:- Keventer Agro Ltd., a leading FMCG company headquartered in Kolkata, West Bengal is set to launcha food range in association with Disney India’s consumer products business. Targeted at kids and families, this range offood products- ‘Disney Delights’, ‘Marvel Avengers Delights’ and ‘Marvel Spider-Man Delights’ include milkshakes, milkand frozen savory snacks.
The first few products in the range, which hits the shelves this month, will includeChocolate milkshake, Strawberrymilkshake and plainmilk. The packs feature beloved Disney characters such as Mickey Mouse, Minnie Mouse, Disney Princesses, Frozen, fan-favorite Marvel Iron Man, Captain America, Spider-Man and more.Other products, including frozen savory snacks, are due for release in April this year.
Mayank Jalan, Chairman and Managing Director, Keventer Agro said, “We are delighted to launch an exciting range of nutritious food products for kids and families in association with Disney India’s consumer products business. With a strongaffinity of Disney’s characters andKeventer Agro’s robust distribution network,we look forward to introducing fun and flavourful varietyof food options.”
As part of the collaboration, Keventer Agro shall be responsible for the sourcing, manufacturing and distribution of food products across India. The ‘Delights’ range will be available across General Trade, Modern Trade and e-commerce portals.