New Delhi, Oct 13: Ahead of the peak inbound and domestic tourism season coinciding with Dussehra and Diwali holidays, Kerala Tourism has unpacked a wide array of riveting products and packages along with its ever-green destinations and experiences, at a partnership meet here today.
“A Wonderful World” was the theme of the premier B2B and networking event held at The Lalit New Delhi, spotlighting on the state’s emergence as a never-miss experiential tourism hub, promising diverse offerings to the visitors ranging from stay at scenic destinations to immersing in unique cultural experiences.
Kerala Tourism Additional Director (General) Shri Sumit Kumar Thakur, IAS, made a presentation highlighting Kerala's unique tourism products.
Apart from long-storied panoramic sites and attractions such as spotless beaches, breathtaking hill stations and houseboat cruises on tranquil backwaters, a slew of fresh and riveting products are also on offer, turning a visit to the state into a complete experience.
The packages highlighted Keralam as an integrated destination where travellers can have multiple experiences during a week-long itinerary that will take them across the state.
According to the latest tourism statistics and trends, there has been an all-season surge in footfalls with the first quarter of 2026 (Q1) registering a 10.98 per cent increase in domestic tourist arrivals compared to Q1 of 2025.
This round of partnership meet assumes added significance as the state government will soon be unveiling its policy framework on according industry status to tourism sector, making the state a safe, viable and sustainable investment destination for travel and hospitality industry.
“Getting industry status has been a long-pending demand of stakeholders in the sector. We expect this decision will yield a lot of investment “, said Shri. P. C. Vishnunadh, Minister for Tourism, Cinema and Cultural Affairs Minister, Government of Kerala, said in a message.
Earlier this month, the State Tourism Department had launched the ‘Brand Wayanad’ initiative, which brings to focus the natural beauty, heritage and agricultural and cultural traditions of upland Wayanad district in north Kerala, bordering with Karnataka and Tamil Nadu.
This goes well with the government’s policy of collaborating with other tourist destinations in the country, opening a new chapter in sustainable cooperation. As part of this strategic shift, joint tourism circuits connecting destinations with similar features, including regions like Coorg and Mysore in Karnataka, the Nilgiris district of Tamil Nadu and even countries like Sri Lanka, are being explored.
A string of new circuits traversing cultural, historical and spiritual landmarks have also been marked in Keralam’s tourism map. A calendar of cultural events and traditional festivals is also available, enabling visitors to choose the place and time as per their preference.
