IWD 2022: The Pant Project launches Pant.hers: a collection of custom-made womenswear to celebrate body diversity & unique style in premium fabrics for women!
Having grown as an E-tailor for ridiculously comfortable custom-made pants for men, The Pant Project has announced its latest expansion of its product portfolio this International Women’s Day… Pant.hers – a wide range of custom-made pants for women in soft fabrics & elegant colors giving versatile style, a better fit and ultimate comfort.
The campaign around their womenswear launch aims to help women embrace their bodies, own their unique style and choose pants that feel like a ‘second skin’.
Own It: your body, your style, your comfort!
The campaign celebrates women of all body shapes and sizes with custom-made pants. With the brand’s core belief in serving wardrobe needs for those who are stuck between sizes at off-the-rack brands, The Pant Project aims to simplify women’s search for better-fitting pants in a market that is oversaturated with fixed sizes that do not cater to the entire customer-base entirely.
The homegrown brand’s customized solution helps cater to various body types & emphasizes its values in the latest womenswear campaign.
Gone are the days of ‘one-size-fits-all’ or popular sizing that diminishes the reality of how each woman is unique and every body type is different. The Pant Project eliminates the issue of in-between sizes by offering a wholesome variety of premium custom-made pants made for a better fit, effortless style & ultimate comfort in every wear, everywhere.
Talking about the campaign, Dhruv Toshniwal, founder and CEO of The Pant Project says, “We had launched The Pant Project to build a truly world-class digital solution to custom-tailoring that did not yet exist in India. The market for women’s pants in India does not cater to many body types. Our womenswear segment has so far been a huge hit, and will only expand now, especially keeping in mind the Indian women’s body types that have till now resorted to a limited range of sizes or a size chart based on the western body type.”
The Pant Project’s womenswear offers versatile workwear and smart casuals as a part of its digital solution to customized tailoring. The shoppers will be able to dive into a blend of premium fabrics that offers the comfort of stretchability and wrinkle-resistance while enjoying the choice between wide-leg and tapered fits. The pants are offered in a wide range of colors & fabrics that help women transition from working days to social evenings in complete comfort.
With colors that go from the essential Ebony Black Stretch Pants, Mineral Grey Stretch Pants, Camel Stretch Pants to colors that add vibrancy to your look like the Strawberry Stretch Pants, Lavender Stretch Pants, Bold White Stretch Pants and many more, we are super excited to see this collection elevate women’s wardrobes in absolute style!
The collection of custom-made womenswear is offered at a starting price of INR 2,990/- for a pair of custom-made formal pants or cotton pants in a wide range of colors & INR 3,490/- for corduroys for a richer look!