Working hard to pursue their dreams is what defines this generation of high-performance individuals. They possess the inherent need to constantly achieve more and be the best. ITC Engage celebrates this intense passion and the zest for performance with the launch of its new range of deodorants, Engage Intense. Epitomizing this generational intensity of hard work, from grit to glory, is Shubman Gill, the new brand Ambassador for Engage Intense.
Engage Intense presents a range of masculine deodorants which complement the intense spirit to dream big, perform well & win. The long-lasting strong fragrances reflect this zeal to be better, raise the intensity of performance and accomplish one’s goals and aspirations. The scent profiles of leathery, woody, and spicy, is designed to be a part of this journey of perseverance for young men.
Shubman Gill as the brand ambassador brings his intense preparation and game to the forefront for Engage Intense.
Conceptualized by Ogilvy India and directed by Vijay Sawant, the film highlights the rigour, commitment and passion of Men who dream to be tomorrow's achievers. Shubman as the brand ambassador shares his own journey of dedication, faith and positivity through this visual and intense narrative. Engage Intense complements this journey of young India.