Delhi-NCR – 27th March,2026: Indriya, Aditya Birla Jewellery, continues to strengthen its presence in North India with the launch of two new stores in Delhi-NCR, located in Preet Vihar and Vista Mall. These openings mark a significant step in the brand’s ongoing expansion across key urban markets, further reinforcing its commitment to offering design-led jewellery experiences to a growing and diverse customer base.
Preet Vihar, one of East Delhi’s prominent residential and commercial hubs, has long been a key destination for retail and lifestyle consumption. Strategically located in a well-connected neighbourhood with strong local footfall, the store is positioned to cater to customers seeking jewellery for bridal, festive, and everyday occasions. As Indriya expands deeper into established residential catchments, this launch reflects the brand’s focus on accessibility and relevance within high-potential micro-markets.
Vista Mall, emerging as a vibrant retail and lifestyle destination in Gurugram, offers a dynamic environment that blends shopping, entertainment, and dining. The Indriya store within Vista Mall benefits from strong visibility and access to a wide consumer base, including young professionals, families, and modern urban shoppers. This launch aligns with the brand’s strategy of establishing a presence in premium retail hubs that cater to evolving consumer lifestyles and preferences.
Both stores showcase more than 32,000 thoughtfully curated designs in gold, polki, and diamond jewellery across bridal, festive, contemporary, and everyday collections. The in-store experience is elevated through thoughtfully designed spaces, including an exclusive bridal lounge and a specialised kaarigari room that offers customers a closer look at the intricate artistry behind each piece. Reflecting Indriya’s design-led and experience-first philosophy, the stores combine refined aesthetics with immersive retail environments.
With these launches, Indriya continues to expand its presence across India. The brand operates stores across major cities including Delhi, Mumbai, Hyderabad, Pune, Bangalore, Ahmedabad, Jaipur, Patna, Indore, and Lucknow, alongside a steadily growing footprint in emerging urban markets—further strengthening its position as a fast-growing national jewellery brand backed by the Aditya Birla Group.
Speaking on the occasion, Mr. Sandeep Kohli, CEO, Indriya, said, “Delhi NCR continues to be a key market for us, with customers who have a deep appreciation for design, quality, and craftsmanship. The launch of our stores in Preet Vihar and Vista Mall marks an important milestone in our expansion within the capital. We remain committed to offering thoughtfully designed collections and creating elevated in-store experiences for our customers.”
Backed by the Aditya Birla Group’s legacy of trust and excellence, Indriya continues to strengthen its presence in Delhi-NCR, offering customers contemporary jewellery collections rooted in craftsmanship along with elevated retail experiences.
