IEC Chair Mayank Kumar’s outlook on year-end
Mayank Kumar, Chair at IEC said, “The rising popularity of blended learning has given India’s Edtech ecosystem a strong growth lever. Students, parents, universities and other key stakeholders are getting a hang of the new norm and this further presents an opportunity for Edtechs to leverage their tech-enabled learning mechanism and support the evolving requirements of the new Bharat. Such developing circumstances have also encouraged IEC to further safeguard the interest of its customers so as to maintain communication and messaging parity. In a span of 1 year of its operations, IEC has proactively addressed multiple challenges, institutionalised strong checkpoints (2-Tier Redressal Mechanism & IGRB), and resolved 95%+ customer complaints while also partnering with key industry stakeholders to streamline advertisements and brand communications. What earlier was an option is now a necessity to understand the gap and therefore, IEC will continue to encourage customers to share their feedback on the kind of learning or services they’re receiving or would expect for enhanced growth. IEC is moving strongly with its agenda of making online education a reality for every Indian household and hence, higher participation from entrepreneurs in 2023 and wider transparency for the holistic growth of customers and brands are expected.”
About India EdTech Consortium
Under the aegis of Internet & Mobile Association of India (IAMAI), EdTech entities have come together to set up an autonomous and an independent body called the India Edtech Consortium (IEC). The IAMAI on January 12, 2022 announced the formation of the IEC that includes leading edtech startups – upGrad, BYJU’s, Careers360, Classplus, Doubtnut, Great Learning, Harappa, Times Edutech & Events Limited, Scaler, Simplilearn, Toppr, Unacademy, UNext Learning, Vedantu and WhiteHat Jr, among others.
The India Edtech Consortium affirms their belief that every learner shall have access to quality and affordable education, which not just improves academic performance but makes an individual future ready. The consortium also aims to catalyse public-private efforts in a technology driven approach towards maximizing teaching-learning outcomes. At its core, IEC is committed towards nation building by supporting national efforts to make India self-reliant and the global education hub for growth & innovation. In this pursuit, the IEC members seek to uphold the highest standards of quality, professional ethics and have a consensus to build on these, the common set of guidelines and the self-regulatory code of conduct, which are essential to achieve adoption at scale in a sustainable manner for learners, educators and the society while fostering the growth of this industry.