Hyundai Motor India Foundation, the philanthropic arm of Hyundai Motor India Ltd. today released a film on its social outreach initiative ‘Sparsh Sanjeevani’. The film captures moments of Hyundai’s Mobile Medical Van as it travels through rural India to augment accessibility of healthcare services for people in these regions.
Commenting on the film,Mr.S S Kim, MD & CEO, Hyundai Motor India Ltd., said, “At Hyundai, we believe in driving meaningful change for society through every initiative. Our efforts draw inspiration from our vision of Progress for Humanity, as we continue in our pursuit of bringing smiles, wellbeing and prosperity to people across India. The film on ‘Sparsh Sanjeevani’ has suitably chronicled the journey of driving a greater accessibility to quality medical support and healthcare services. We have received a very moving response to ‘Sparsh Sanjeevani’, Mobile Chikitsa and hope to continue these efforts as we try to bring greater health and wellbeing to people of rural India.”
About the film
Despite an extremely challenging environment, the entire film is shot in the Laxmangarh block of Alwar District, Rajasthan. All characters are local residents of the village and were happy to be part of this film. The organic tonality of the film has created a closer connect with audiences. In the film, a lifesaving Indian Medicinal Plant popularly known as ‘Sanjeevani’ plays the role of a protagonist and story-teller. Talking about its legacy of saving lives, the film goes on to chronicle its journey as a Mobile Medical Unit (Sparsh Sanjeevani) that reaches out to the hinterlands and relentlessly serves people and communities at large.